Companies that want to find an advertising edge often look toward subtle tactics. The bombastic assault that is traditional marketing on television, radio or in the newspaper can wear pretty thin on consumers. In the past couple of decades, people have become very accustomed to campaigns that seek to convince them that they need certain products or services.
As a result, it is easy for customers to tune out messages that are over the top. Sophisticated techniques need to be used if a small business is going to reach the people with whom it desperately wants to do business. One way is through the use of printed materials. These devices can be used to subtly transmit messages about products and services without waging an all-out war on the attention span of consumers.
One item that can be used to particularly good effect is a magnet. Indeed, a 2×3.5 magnet is a great tool for raising awareness of a brand or organization. In addition to displaying the name and contact information of a company, a printed magnet will provide a useful service by helping to hold papers to a refrigerator. Placed in customers' homes on highly visible surfaces, magnets can succeed where expensive forms of advertising will likely fail.