Church marketing doesn’t have the greatest reputation for being visually appealing or persuasive. This has a lot to do with limited budgets, reliance on homespun design work, and the slightly old-fashioned view that church marketing ought to be very austere and serious! There is, however, some fantastic work being done by design professionals and talented artists all over North America to effectively promote churches, religious organizations, and outreach services.
Hopefully, this post will dispel the myth and prove to readers that religious marketing is just as progressive and modern as other industries.
This blog post represents a celebration of some fantastic design work within the spiritual community. It is intended to inspire church leaders and marketers to create something exceptional themselves. We have also provided a breakdown of one of these successful marketing pieces to help you create your own flyers, brochures, posters, and church promotions.
Top examples of religious & spiritual marketing pieces:
original source: http://www.behance.net/gallery/C28-Poster-Church-Week/4123925
C28 is a Christian retail store. They sell very modern and hip t-shirts and other items. Designer, Rodney Crimes, created this in-store poster. He used a clean and modern aesthetic that uses fantastic typography.
original source: http://www.behance.net/gallery/City-Bible-Church-ReBrand/2828797
Designer, Tim Weakland, created a whole through-the-line design rebrand for City Bible Church. Instead of being typically austere, this design is modern, warm, and personal – a celebration of community
original source: http://www.behance.net/gallery/The-Fullness-of-Life-Event-Poster/2669753
These are youthful and elegantly designed posters by designer, Natasha Subianto. She has used simple messages and typography to advertise these church events. She has utilized one of the fundamentals of design – keep your design simple and your message clear.
original source: http://www.behance.net/gallery/buddhist-center/2592847
French designer, Jerome Millet, has created some gorgeous promotional pieces for a Buddhist meditation center. Bold colors and amazing typography aligns through all the web, print, and branding products.
original source: http://www.behance.net/gallery/Interfaith-Voices/4123771
Another example of brilliant typography. These custom CD inserts and prints were designed by Despard Design for an interfaith public radio station. An example of great color balance and contrast – the text really “pops”.
original source: http://www.theycallmeteddy.com/archives/portfolio/global-church
A stunning flyer design by digital artist, Teddy Soegiarto, for Global Church TV. An amazingly eye-catching design with glorious design and color to promote ideas of “awakening” and “happiness”
original source: http://www.flickr.com/photos/photosimbo/5017985484/in/pool-79997956@N00/
I love this bold and original concept by Ally Simpson for a church sermon series. It cleverly communicates the idea that it’s okay to be different and to stand alone in your beliefs.
original source: http://www.behance.net/gallery/Chabad-at-the-Universiity-of-Miami/753601
This is a really fun, young, and eye-appealing booklet design by Mark Rabinowitz for the Chabad Organization. He produced a whole brand of booklets, badges, flyers, and other identities to appeal to Jewish university students.
original source: http://www.flickr.com/photos/tablerock/4996966606/sizes/o/in/pool-79997956@N00/
A very “rock’n’roll” style poster to give this church organization a really young feel. Designer, David Choate, has used brilliantly bold colors to grab-attention.
Church Marketing Design Breakdown
original source: http://www.freetobeconference.org/promotion/
Flyer for “Free To Be The Change” Conference.
Here’s a breakdown of why this flyer design works :
This informational flyer has all the elements of a good promotional piece. It has a headline, body copy, and all the relevant contacts, call-to-action icons, and info. More importantly, it has text and graphics displayed in easy-to-read segments to help the viewer navigate the information easily (imagine if the designer had tried to surface all this information in one column! There would be no way to distinguish one important information point from another. The date-of-the-event, cost, address, and action items are easily found in this flyer example)
The “easy” hand-drawn and casual font choices add a more personal and friendly feel. The text has also been laid-out and aligned in a careful and well-thought out manner. Not only is the font-choice clear, but its size and placement make it very easy-to-read; it is surrounded by plenty of “negative space” to ensure that the viewer isn’t struggling to make sense of the text and images.
The soft color choices also suit the subject matter. The feminine pink and blues do a great deal to communicate the “female” aspect of the event and to appeal to the right audience. I doubt that dark reds, royal blues (perfect colors when you want to be super-bold and aggressive) and other such masculine colors would be as successful! Colors are very important for conveying certain subject and emotions. It’s imperative that you get the right balance of color when creating your own designs.
The main image of the hands exchanging the love heart is a very strong image that suggests love, friendship, and unity. A simple image and a simple message is always more effective than trying to communicate complex thoughts and feelings. Marketing images have to be immediate. It’s what the viewer expects. Just as it’s impossible to read a comic book in one glance, you can’t expect the viewer to respond instantly to something with lots of complex imagery…keep it simple.
I think it’s also fair to point out (and in most of the other religious marketing examples that are highlighted in this blog) that there is a conscious decision to move away from traditional crosses and other religious iconography in favor of a more contemporary image and view of religion. This particular promotion has none of the austere and “stuffy” characteristics of typical religious marketing.
- Hopefully, this article has given you the inspiration you need to create your own church flyers, booklets, posters, and other marketing items. Upload your design today and start making wonderful and imaginative religious promotions.