The entire marketing industry creates new materials and invents unique tactics for companies to stand out from the crowd. Flashy graphics, slick presentations and innovative advertising campaigns are the result of multi-billion dollar efforts to capture the attention of consumers and other companies. These methods can be successful, but small businesses may find the risks associated with putting so much money toward uncertain campaigns to be unappealing.
That's why printed materials are such excellent marketing materials. Their low cost and personal touch make them the perfect choice for small businesses and local companies. One product in particular that is very helpful in highlighting the positive attributes of an organization is the greeting card.
A greeting card that is personalized with a birthday message is a very nice thing to receive on one's special day. Companies that keep records of clients and customers' birthdays and send out 4×6-inch greeting cards wishing them salutations and congratulations will be greatly appreciated. This sort of personal touch is often lacking from expensive marketing campaigns and will do a great deal to convince customers that they should select a certain organization to do business with.