Some marketing should be subtle. There are numerous ways to surreptitiously and gently make a company or professional's name known to customers. This can be accomplished using all sorts of advertising and marketing techniques, including the internet, commercials in the media and even printed materials such as flyers, brochures and booklets.
Of course, there are also times when brash and obvious marketing is the way to go. Many freelance artists and independent graphic designers will have found, after months or years seeking regular employment, that standing out from the crowd and making a statement is the best way to catch the eyes of employers and clients. To effectively conduct such an effort requires the proper tools.
Printed materials, particularly printed posters, are some of the best weapons in the artillery of a desperate but talented individual. An 18×24 inch printed poster catches the eye and can be produced quickly in great numbers so that they line city streets and appear in prominent neighborhood locations. A bold gesture made with a clear display of talent and authority is difficult to ignore. If a freelancer can get their work in front of enough people, the fact that their work is prominent and memorable will make a useful addition to any artist's portfolio or resume.