An old chestnut of graphic design is being replaced by a new, simpler layout. Americans born in the 1980s will fondly recall the Agriculture Department's ubiquitous "food pyramid" from childhood, but after two decades of use, the design is being replaced by a graphic "food plate."
Called "My Plate," the design is a circle divided into quadrants containing fruits, vegetables, grains and protein, with dairy in the shape of a cup on the side. The symbol was unveiled Thursday in Washington alongside First Lady Michelle Obama, who has been a staunch advocate of promoting healthy eating, particularly among children.
"It’s grabbing the consumers' attention that we are after this time, not making it so complicated that perhaps it is a turnoff," said Robert Post of USDA’s Center for Nutrition Policy and Promotion, according to the Associated Press. "There is something really inviting about this familiar setting for meal time."
Post also called the new design "more artistic and attractive." The Agriculture Department will leverage social media to promote the symbol and increase awareness of proper health among young Americans. Even so, those who grew up thinking of the food pyramid may have a difficult time adjusting.