Five reasons a postcard campaign is a smart marketing investment

Posted on December 30, 2010 in Postcards, Print Marketing, Printing Products

Five reasons a postcard campaign is a smart marketing investment

While all print media serves to reach consumers more directly than online formats, some print materials are more direct than others. With their simplicity of message and enticing visual appeal, postcards are likely the most direct print marketing format.

Writing for Business.com, Daniel Kehrer points out five key reasons why postcards are a smart marketing investment:

1)  They're eye-catching. The photograph or image on one side is enough to grab anyone's attention.
2)  They're simple. One message and one photo makes life easier for viewers and shows what your company is all about.
3)  They're timely. Postcards can be delivered by mail, left for perusing in coffee shops or handed out on the street.
4)  They're two-sided. This gives consumers two ways to "enjoy" the postcard.
5)  They're multifaceted. They can double as a gift card, coupon or other application.

Some simple advice, but that is the essence of postcards and why they are so effective, even as digital media begins to hog up the majority of big companies' marketing dollars.

Still, even large corporations like Yahoo have embraced the efficacy of postcards, suggesting to small businesses and consumers alike that when it comes to marketing, simplicity is king.

email
kuan@nextdayflyers.com'

About NDF Blog & News

The Next Day Flyers Blog & News site is your source for printing tips, industry news and all things marketing, graphic design and more.

View all posts by NDF Blog & News

No comments yet.

Leave a Reply

CommentLuv badge

Comments links could be nofollow free.

Web Statistics