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Finding Yourself #1: SEO Basics

Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just that.

Optimize Your About Page
Your About page is very important. Let’s face it, since potential customers often can’t meet you in person, they often decide whether or not to do business with you based on the information they read there.

  • Make sure your tagline is relevant, and briefly describes what you do
  • Include a couple of paragraphs on goals and accomplishments
  • Include key points and essential facts
  • You can add subsidiary pages that are more in depth

Three Unusual Places Your Keywords Should Go
Don’t forget to out your keywords to work for you everywhere you go.

  • Create a company mantra with keywords and encourage employees to use it
  • Incorporate keywords in job titles
  • Optimize all printed material with keywords also

Focus Your Efforts
Don’t try and optimize for all potential keywords or phrases at once.

  • Assess where you are and where you’re going
  • Brainstorm a beginning list
  • Don’t rely only on Google’s keyword finder
  • Start with a keyword cluster

Twitter SEO Tips

  • Twitter account name should reflect your brand
  • Make your bio count
  • Integrate your Twitter URL into your other sites
  • Use keywords for lead in of each Tweet
  • Try to keep Tweets as short as possible so followers can retweet by adding RT@YourHandle
  • Insert backlinks to redirect users back to content
  • Send users directly to what they would expect from the link

Page Navigation Image Example

  • Utilities navigation usually appears in the upper right corner of a page. Users/searchers expect to see links to home, login or my account, shopping cart, contact us.
  • Primary navigation can appear in the left column or at the top of a web page. Primary navigation represents all of the top-level major groups of information on a website.
  • Secondary navigation can also appear in the left column or at the top of a web page. Secondary navigation offers access to related information within a specific primary category.
  • Locational breadcrumb links communicate to users/searchers the page they are viewing within a hierarchy.
  • Footer navigation is typically global navigation. Footer links can act as redundant, supplemental links so users/searchers do not have to scroll back to the top of a web page to navigate a site. Or they can offer a different way of grouping content.
  • Embedded text links are typically links inside of the main content area.

SEO image by mcojah

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