There was a time when postcards where romantic items with an aura of mystique surrounding them. They were usually sent from faraway lands and showed images of the exotic locales and interesting sights that the senders had seen and wanted to share with loved ones. A postcard was a way to remind someone that he was on another's mind and to send a sliver of the experience back home.
Unfortunately, the internet has wrested such old-fashioned notions from the minds of travelers. Instead, the hyperactive assault of media allows users to share streams steadily through computer screens and smartphones, removing some of the curiosity of the card stock pages that the mailman once delivered.
However, postcards can be revived by trading out the model that was established in the days of yore. Marketers who are looking to raise awareness of an event can send people 4×5-inch postcards. These printed materials carry a little bit of the magic that their former counterparts once did, sharing snapshots to send one's imagination running. The idea of an event can often be even better than the event itself, and postcards specialize in firing one's imagination and priming the mind for anticipation.