Design, Marketing and Mailing Tips To Help You Grow Your Business!

Posted on August 17, 2012 in Postcards, Print Marketing

Eight simple steps to make sure your business flourishes.

1. Strong offer: Create a powerful offer and consider using that as your headline. Make sure the offer has an expiration date.

2. Emphasize benefits not features: Think about what your product does for the customer and state that clearly on your postcard.

3. Use postcard mailings as your personalized customer service tool: Send personalized birthday, anniversary reminders, product announcements, and updates with a personal touch.

4. Top of mind: Mail repeatedly throughout the year to stay in front of customers and in their mind.

5. Start a club: Rather then refer to your market as “customers,” refer to them as members of your club and send them exclusive information and offers regularly.

6. Be unique and stand out: Change the sizes and even shapes of your postcards to maximize results.

7. Say what you want them to do: Don’t just announce your sale, ask them to come in and ask for their business.

8. Use timeliness in your mailings: Take advantage of seasonal and regular activities that your customers will be going through to make your mailings relevant and beneficial to them.


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