Creating a stand-out brand experience for your company is getting harder. The competition is worldwide and at the click of a mouse, potential customers can compare benefits, prices, and find out what kind of experience previous customers have had. Nowhere to run, nowhere to hide. This means it’s more important than ever to go that extra distance in your marketing. So, to create unique marketing tools to distribute to your clientele, here are some ideas for using custom CDs and DVDs.
Consider promoting your product, service, or company and build brand awareness by distributing custom DVD/CD cases with covers and booklets that include your logo and contact information. You could also spread your message by including part of your mission statement or company philosophy.
If you do presentations on a regular basis as part of your business, consider developing your own personalized CDs, which could certainly give your presentation that professional, finishing touch. When you’re finished with your presentation, leave your potential clients a CD of information with a branded custom cover that will keep your name at the top of their mind.
Create a CD or DVD highlighting some of your top designs – a portable digital gallery. Then create your CD or DVD covers with your logo and some amazing original artwork. Hand these out as a stand out extension of your business card.
Photo albums are great for showing your talent, but a CD/DVD can give you more flexibility in presentation and is easier, faster, and more cost effective in order to keep your content up to date. Photo CDs and wedding videos that you give to your clients and potential clients should all have inserts that include your contact information.
Sure, anyone can go online and search for houses that are for sale. Yet, what if you handed potential clients a DVD with house tours of houses that fit that buyers criteria? Or, create a custom DVD with house remodeling tips to give to new homeowners?
Custom CDs and DVDs are a great way to show customers and potential customers that you go that extra mile. This can help you stand out from the competition, in addition to building brand loyalty. DVDs and CDs could also be used in your seasonal marketing. For instance, offer your customers a free Holiday Music CD. CDs and DVDs offer a dynamic form of communicating information, displaying work samples, or providing a unique bonus to your customers. The possibilities are limited only by your imagination.