At NextDayFlyers we adore our customers and we love the work they do. This is especially true of Nina Daryanani (a.k.a. Lady Sippington) who creates beautiful design and surface pattern work. She is representative of many of our uber-talented design customers who choose NextDayFlyers for their prints. We consider ourselves very lucky to have their custom, and we would like to use this blog space to support them and the work they do.
Here is our Q & A session with NextDayFlyers customer Nina Daryanani:
1.Can you tell us about yourself and what you do? Who is Lady Sippington?
I am a graphic designer from London, living in NY. I currently design patterns and prints for licensing and have recently shown my collections at SURTEX – the NYC trade show for art licensing. My company is called Lady Sippington because that’s what my witty hubby calls me – I’m English and I’m constantly sipping tea.
I invited friends over for afternoon tea and they encouraged me to share my knowledge, so I started photographing and blogging about our proper English teas, and I called it Lady Sippington. As a designer, it seemed only natural for me to grow artistically in that direction and go into tabletop and home design.
2.What is your design background and training? How has this knowledge and training helped you as a working artist?
I’ve been sketching since I was a child and still sketch today. I took a one-year intensive course in art and design at Middlesex University where we tried everything – metal work, etching, hand bookbinding, and everything else you can think of. After that I pursued a graphic design BA course. I can sew too. So when I came to New York I studied fashion design at Parsons The New School. I then returned to teach graphics for fashion and branding.
I have a broad skill set which helps me to fully comprehend how something is made from start to finish, and then branded and promoted. I also understand trend awareness – where you have to know the mood of all-things-design.
3. Who are/what is the biggest influence in your life and art?
My grandmother! Her energy and her talent have always inspired me. She would sew, knit, and crochet the most beautiful things and I’ve kept everything she ever made me. She looked fantastic too – always put together and elegant. A real lady. I’m sorry to say that she passed away recently. She was 98 years old and an amazing woman. I will miss her a great deal.
I was born in a tiny little village in Hertfordshire, called Buntingford – a real chocolate box of a place. The English country lifestyle influences me very much and makes me feel nostalgic.
4. Who are your clients/customers? How do you market yourself?
For graphic design identities, most of my clients have been my friends or colleagues, which is great, but now that I’m licensing my artwork to art directors and manufacturers. I market clients directly with hand written letters on Lady S notepaper and a pretty flyer. It fits with the Lady S style.
5. How do you use flyers and other print products?
I love face-to-face meetings and handing out my business card partnered with a postcard sized flyer – which fit nicely in my purse or clutch. I created a fun paper tea set press pack to mail out, and also to hand out at the trade show, which was very well received. I got some press for the press pack which was really funny and very nice.
I’m going to be doing more packs for sure. They’re fun to conceive and if you’re not rushed, you can assemble them a few at a time. For a big batch, I had a friend help me before the show.
6. What do you see is the future of your business? What are your company goals?
I’d like to have a number of products in stores with my licensed art on them. A ceramic tea set is top of the list, then linens and home items. I’d like to have an illustrated book published on taking tea.
Eventually, ‘Lady Sippington’s Tea House and Shoppe,’ would be a great achievement.
7. What advice can you give to other artists and designers who are thinking of going in to business for themselves?
Work full or part-time for a few years and blog for a while until you hone your brand and really decide what business you’re actually in. I knew that I wanted to be in the tea business, but how exactly? When I figured out it was tea ‘style’ that most interested me, and not necessarily tea as a product, art licensing came into my view and it was a perfect fit.
Please visit Nina’s blog page at www.ladysippington.com and see her latest work. She is available for freelance design projects.