Cross media promotions are a way for marketers to improve their ROI. Integrating print and digital media helps you create messages that are more relevant to the channel and promotes interactive relationship with customers.
Fun Examples of Cross Media Promotions
From Design the Planet: an example of a fun Cross Media Promotion:
A couple of months ago, I noticed the Luzianne Iced Tea billboard on my way home from work. A few days later, I heard a promotion on the radio station, B97, to keep an eye our for the billboards. Later, the radio DJ started giving clues and listeners had to guess the location of the Luzianne Iced Tea billboard to win a great prize. As a listener, I thought it was a fun, different contest. Then my marketing side kicked in and I thought how wonderful of a promotion. Luzianne was using the radio to make people notice and even look for their billboards. I’m sure many people asked family & friends to help them figure out the clues and find the billboards which led to even more word-of-mouth advertising. What a great way to mix 2 mediums – outdoor & radio advertising.
Simple and Fun interactive website to go with above cross media promotion
- Invite a guest chef
- Invite a local acoustic musician
- Invite guest artist
- Wine tasting
- Throw in a theme
Click to view fun 2011 Capture The Tag Cross Media Promotion which incorporates smartphones into the mix.
Start Your Cross Promotions Slowly with Cross Business Promotions
Cross media promotions can be inspirationally creative and darn right fun. But if you’re looking to just dip your toe in the idea of cross promotion, here are some useful cross business promotion ideas to get you thinking.
From Frugalmarketing.com: 19 Ways to Attract More Customers through Cross-Promotion
- Print joint promotional messages on your receipts.
- Offer a reduced price, special service, or convenience if customers buy products from you and your partner.
- Hang signs or posters promoting one another on your walls, windows, or products.
- Mention one another’s benefits when you speak at local events or are interviewed by the media.
- Drop one another’s flyers in shopping bags.
- Pool mailing lists and send out a joint promotional postcard.
- Promote your partner’s products during their slow times, and ask them to do the same for you.
- Share inexpensive ads in local shopping papers or a nonprofit event program.
- Give a joint interview to local media.
- Put one another’s promotional messages on Lucite stands on counters or floor stands in waiting areas.
- Encourage your staff to mention how your partner’s products can be used with yours.
- Give your partner’s product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
- Use door hangers, posters, flyers, or postcards to promote special offers for one another’s products.
- Co-produce an in-store or office event – a demonstration, celebrity appearance, free service, or lecture.
- Display combined use of partners’ products in your outlet and ask partner to do same.
- Have a contest with prizes contributed by partners.