Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
Here are 9 headline formulas and examples for you to consider and to give you an edge up on your headline creativity.
- Simple and Direct
Be straightforward and appealing.
example: FREE Upgrade to Next Day Printing
- Highlight Benefit
Let the title tell your reader what’s in it for them.
This works because it satisfies human curiosity.
example: Now You can
We love to be better, faster, thinner, richer….
example: How to Write Headlines that Sell
Relate the question to your biggest benefit.
example: Do You Make these Three Common Mistakes in Your Headlines?
Be a little bit of a dictator.
example: Write Amazing Headlines in Minutes
This isn’t actually about the information, it’s about helping readers feel they’ll gain control, or learn a secret.
example: The Two Most Important Steps You Can Take to Write Headlines that Work
This is why celebrities get paid well to back up a product – we listen and believe.
example: This Headline Lesson Helped Me Triple My Sales – It Can Work for You Too
We don’t like sales copy so adding a little extra can help break through the perceived hype.
example: Frustrated Writer Develops Amazing Program that Writes Every Headline for You. And 5 More Headline Formulas
We all like to belong.
example: Who Else Wants Great Flyers?
We’re born loving secrets.
example: The Secret of Successful Postcard Design
Know your target audience and your benefit.
example: Here is a Method That is Helping Designers to Save Hundreds of Hours
This formula hits on a little intrigue.
example: Little Known Ways to Design Flyers in Under 5 Minutes
This identifies a painful problem we want to eliminate.
example: Get Rid of That Bad Logo Once and For All
Inspires us to believe we can do it too.
example: Design Like a Pro
Looking to dive deeper into headlines? More headline writing resources:
- 10 headline formulas that work like magic
- Warning, Don’t Use These Title Templates Unless You Want to Succeed
- 25 Headline Formulas That Have Plagued and Blessed Web 2.0
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