Archive | Printing Tips & Resources

How to Create an Effective Sell Sheet

May 1, 2012

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How to Create an Effective Sell Sheet

What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]

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5 Steps to Designing your Business Card

January 24, 2012

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5 Steps to Designing your Business Card

The business card is often one of the first things that non-professionals or design beginners will try to design themselves. Here’s 5 essential rules to consider before designing your business card.

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Musical Artists Should Complement Their Tunes with CD Cover Inserts

August 17, 2011

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Musical Artists Should Complement Their Tunes with CD Cover Inserts

Many types of musical artists, from rock and roll bands to opera singers, give out or sell their music.

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Registering People to Vote for Upcoming Elections Using Printed Materials

August 4, 2011

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Registering People to Vote for Upcoming Elections Using Printed Materials

Running a political campaign can be overwhelming in this media-saturated climate.

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Reading Differences Between Print and Digital

May 26, 2011

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Reading Differences Between Print and Digital

At the heart of the debate between print media and new digital technologies is the question of which channel is most effective in helping readers retain information.

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Develop Honest and Trustworthy Marketing Guidelines

May 17, 2011

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Develop Honest and Trustworthy Marketing Guidelines

Honest businesses believe in their promotional strategies because they know they offer the public a quality product or service.

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Meeting the Green Demands of Consumers

May 11, 2011

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Meeting the Green Demands of Consumers

Especially over the past few years, green marketing has become an important aspect of any businesses’ advertising and promotional strategies.

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In Writing Copy, Keep It Informal

April 20, 2011

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In Writing Copy, Keep It Informal

While a report released this week by MagnaGlobal found direct media advertising revenue is expected to increase by 0.8 percent this year, compared to 0.7 percent in 2010, businesses will need to improve some of the subtle aspects of marketing if they want to stay in step with the growing demand.

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In Light of Low Consumer Attention, Copy Must Be Engaging

April 11, 2011

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In Light of Low Consumer Attention, Copy Must Be Engaging

Today’s newest and most innovative technologies are exactly that: new and innovative.

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Direct mail tips for small retailers

April 6, 2011

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Direct mail tips for small retailers

For small retail businesses that are new to an area, marketing and research may be their only weapon.

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Trends Suggest It’s a Good Time to Invest in Direct Mail

April 1, 2011

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Trends Suggest It’s a Good Time to Invest in Direct Mail

Today’s marketing landscape is about integration – the utilization of multiple platforms from different media to optimize exposure among several different demographics.

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Reconsidering What Works in a Marketing Campaign

March 30, 2011

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Reconsidering What Works in a Marketing Campaign

It’s easy for businesses to blame poor sales on the economy, but this assertion is usually more so a gesture of futility than an argument for change.

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Conducting Market Research in a Weak Economy

March 30, 2011

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Conducting Market Research in a Weak Economy

The Conference Board reported yesterday that consumer confidence fell to a three-month low in March from what was registered as a three-year high in February.

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Recognizing the Extent of Marketing in a Recovering Economy

March 29, 2011

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Recognizing the Extent of Marketing in a Recovering Economy

It is true that marketing is one of the most important aspects of maintaining a profitable business, particularly a small one, but it is also important for owners to recognize the extent of marketing’s potential and be reasonable with their expectations.

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Inbound Versus Outbound Marketing

March 28, 2011

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Inbound Versus Outbound Marketing

Today’s most effective marketing campaigns are able to utilize a number of different channels to maximize exposure and brand awareness.

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