Archive | Printing Industry News

Study reveals marketers’ media preferences, results

November 9, 2010

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Study reveals marketers’ media preferences, results

InfoTrends, a market research firm, released a report Tuesday detailing how marketing executives are using cross-channel mediums to reach audiences, identifying technology and service opportunities throughout the industry.According to the report, direct marketing spending on deliverable materials is expected to increase from $3.2 billion in 2009 to $5.2 billion in 2014 – a compound annual [...]

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Ad firm surprises awards with a win for its print ad campaign

October 27, 2010

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Ad firm surprises awards with a win for its print ad campaign

The 50th annual Ad Club of Boston Hatch has given its "Best advertising in New England" award to a print ad campaign – an unexpected turn in an industry that is increasingly dominated by digital advertising.The winning ad firm, Brand Content, was recognized for its series of print ads for the Boston Breakers women's professional [...]

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Students launch State Department postcard campaign to promote Congolese human rights abuses

October 25, 2010

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Students launch State Department postcard campaign to promote Congolese human rights abuses

Two students at St. Michael's College in Vermont have launched a postcard campaign to raise awareness and legislative action toward human rights abuses in the East Congo. Over the next couple of weeks, thousands of postcards depicting a Congolese woman holding her baby will be addressed to Secretary of State Hillary Clinton at the State [...]

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B2B magazine announces print marketing award winners

October 19, 2010

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B2B magazine announces print marketing award winners

Business-to-business marketing firm Mobium was awarded BtoB magazine's Best Print Campaign recognition. The annual award is the highest in the category of print marketing."These are the Emmy’s of b-to-b marketing, and reflect competition from across the country. Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and [...]

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Study reveals benefits of direct mail marketing with CDs and DVDs

October 13, 2010

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Study reveals benefits of direct mail marketing with CDs and DVDs

A new study conducted by DiscMail Direct and Direct Marketing Association finds that 91 percent of respondents are more likely to open mail containing a CD or DVD in it. Apparently, the tactile sensation of a disc elicits excitement in direct mail recipients.The study also found that of those who preferred to open mail containing [...]

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