While many industry analysts continue to focus on the growing popularity of social media as a platform for business marketing and public relations, many are neglecting the persistent reliability of print in attracting prospects.
As the economy begins to recover – with recent improvements in small business lending and private sector hiring – many experts, such as Inc. magazine contributor John Warrillow, advise small businesses to invest in sales and marketing, instead of new hires.
Business marketing – be it for a small startup or a massive conglomerate – essentially boils down to two basic strategies: customer acquisition and customer retention, each with their own styles and methods of contact.
Washington-based software giant Microsoft has reached a multi-million pound deal with the British printing firm Alderson Print Group to create a range of direct mail, marketing and point-of-sale materials, reports Print Week.
As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.