A print marketing expert and entrepreneur has offered his thoughts on what printing and marketing firms need to do in order to remain competitive in an increasingly digitizing industry.
Archive | Printing Industry News
January 20, 2011
January 19, 2011
As businesses plan to boost their marketing budgets this year, it is increasingly becoming clear that cross-media initiatives will define the year’s most successful campaigns.
January 18, 2011
Over the past few years, a number of analysts and industry professionals have been decrying the death of print.
January 17, 2011
In a move that may symbolize the gradual shift from print to digital, citizens of the state of Maine have launched a postcard campaign urging their governor and new attorney general not to challenge the healthcare reform bill passed last year.
January 13, 2011
While newspapers continue to face declining advertising and circulation revenues, with online ad spending surpassing newspaper ads for the first time last year, local papers have faced particularly difficult times.
December 27, 2010
With the popularity of digital and online marketing strategies such as email, social media and search engines optimization, many professionals have pined the death of direct mail. But, in reality, the medium is far from dead.
December 21, 2010
A collaboration of European print companies and organizations will launch a campaign next year that touts the value of print media in an increasingly digital and multimedia world.
December 17, 2010
A new survey from WhatTheyThink reveals 2010 to be a critical year for the printing industry. While revenues did not drop nearly as much as some had worried, the report claims, they did not grow as much as many had hoped."It's been a pivotal year, not just for the printing industry (it's been a year [...]
December 17, 2010
Forbes has announced it has partnered with MediaVest and comScore in an effort to determine the effectiveness of its print advertisements in drawing consumers to advertisers' websites.The project will use digital tracking methodologies to guage the impact of specific ads within the print magazine and how those ads create web traffic to the sites they [...]
December 16, 2010
This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]
December 8, 2010
Spending on web marketing is expected to surpass print within the next few years, according to a new report by MagnaGlobal. Total spending on internet marketing will reach $117 billion worldwide in 2013, surpassing newspapers for the first time.The study also projected a 5.4 percent in advertising – up from 4.2 percent in a previous [...]
November 22, 2010
With the arrival of eReaders, iPads and other mobile computers, the publishing industry has begun to rub its temples in vexation. Like an early scene in the music industry's similar battle for relevance, the struggle represents a synthesis of content creators and consumers, with publishers slowly being nudged out of the picture.However, most industry experts [...]
November 15, 2010
Although postcards were traditionally used as a means for travel correspondence, they have broadened their function since being introduced in the 19th century to include marketing, advertising and other business-related purposes.Postcards first became popular in Austria in 1869 and, over the next few decades, were introduced to the United States. In 1906, Americans were buying [...]
November 12, 2010
As personal marketing tools, business cards are used as a point of contact with prospective partners and customers. Because they are so individualized and personal, cards are often seen as scaled-down representations of the carrier – a tendency that has snowballed in Japan, as business men and women are accustomed to bowing to each other [...]
November 10, 2010
Reflecting the continued appeal of print media as a form of personal communication, Shutterfly has released the results of a survey, finding the large majority of U.S. consumers plan to spend more on greeting cards this holiday season than last.The study by the online photo publishing company revealed 85 percent of Americans plan on sending the [...]