Archive | Printing Industry News

Entrepreneur launches print content and marketing magazine

January 20, 2011

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Entrepreneur launches print content and marketing magazine

A print marketing expert and entrepreneur has offered his thoughts on what printing and marketing firms need to do in order to remain competitive in an increasingly digitizing industry.

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Cross-media marketing conference to be held in March

January 19, 2011

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Cross-media marketing conference to be held in March

As businesses plan to boost their marketing budgets this year, it is increasingly becoming clear that cross-media initiatives will define the year’s most successful campaigns.

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Here to stay: A few thoughts on print versus digital

January 18, 2011

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Here to stay: A few thoughts on print versus digital

Over the past few years, a number of analysts and industry professionals have been decrying the death of print.

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Maine residents use postcards to deliver political message

January 17, 2011

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In a move that may symbolize the gradual shift from print to digital, citizens of the state of Maine have launched a postcard campaign urging their governor and new attorney general not to challenge the healthcare reform bill passed last year.

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Birmingham News launches crosschannel marketing campaign this week

January 13, 2011

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Birmingham News launches crosschannel marketing campaign this week

While newspapers continue to face declining advertising and circulation revenues, with online ad spending surpassing newspaper ads for the first time last year, local papers have faced particularly difficult times.

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What is the state of direct mail?

December 27, 2010

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What is the state of direct mail?

With the popularity of digital and online marketing strategies such as email, social media and search engines optimization, many professionals have pined the death of direct mail. But, in reality, the medium is far from dead.

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European print firms to create ‘Print Power’ campaign

December 21, 2010

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European print firms to create ‘Print Power’ campaign

A collaboration of European print companies and organizations will launch a campaign next year that touts the value of print media in an increasingly digital and multimedia world.

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Publisher releases printing industry recap of 2010

December 17, 2010

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Publisher releases printing industry recap of 2010

A new survey from WhatTheyThink reveals 2010 to be a critical year for the printing industry. While revenues did not drop nearly as much as some had worried, the report claims, they did not grow as much as many had hoped."It's been a pivotal year, not just for the printing industry (it's been a year [...]

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Forbes to launch print advertising effectiveness study

December 17, 2010

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Forbes to launch print advertising effectiveness study

Forbes has announced it has partnered with MediaVest and comScore in an effort to determine the effectiveness of its print advertisements in drawing consumers to advertisers' websites.The project will use digital tracking methodologies to guage the impact of specific ads within the print magazine and how those ads create web traffic to the sites they [...]

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Amid declining sales, greeting cards take on a whole new holiday appeal

December 16, 2010

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Amid declining sales, greeting cards take on a whole new holiday appeal

This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]

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Internet marketing to surpass print by 2013

December 8, 2010

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Internet marketing to surpass print by 2013

Spending on web marketing is expected to surpass print within the next few years, according to a new report by MagnaGlobal. Total spending on internet marketing will reach $117 billion worldwide in 2013, surpassing newspapers for the first time.The study also projected a 5.4 percent in advertising – up from 4.2 percent in a previous [...]

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Publishing in the world of iPads and eReaders

November 22, 2010

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Publishing in the world of iPads and eReaders

With the arrival of eReaders, iPads and other mobile computers, the publishing industry has begun to rub its temples in vexation. Like an early scene in the music industry's similar battle for relevance, the struggle represents a synthesis of content creators and consumers, with publishers slowly being nudged out of the picture.However, most industry experts [...]

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A Brief History of Postcards

November 15, 2010

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A Brief History of Postcards

Although postcards were traditionally used as a means for travel correspondence, they have broadened their function since being introduced in the 19th century to include marketing, advertising and other business-related purposes.Postcards first became popular in Austria in 1869 and, over the next few decades, were introduced to the United States. In 1906, Americans were buying [...]

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Children’s business cards take foot among parents

November 12, 2010

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As personal marketing tools, business cards are used as a point of contact with prospective partners and customers. Because they are so individualized and personal, cards are often seen as scaled-down representations of the carrier – a tendency that has snowballed in Japan, as business men and women are accustomed to bowing to each other [...]

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Consumers to spend more on greeting cards this holiday season

November 10, 2010

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Consumers to spend more on greeting cards this holiday season

Reflecting the continued appeal of print media as a form of personal communication, Shutterfly has released the results of a survey, finding the large majority of U.S. consumers plan to spend more on greeting cards this holiday season than last.The study by the online photo publishing company revealed 85 percent of Americans plan on sending the [...]

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