Archive | Printing Industry News

Microsoft Makes Big Deal With Commercial Printer

February 22, 2011

0 Comments

Microsoft Makes Big Deal With Commercial Printer

Washington-based software giant Microsoft has reached a multi-million pound deal with the British printing firm Alderson Print Group to create a range of direct mail, marketing and point-of-sale materials, reports Print Week.

Continue reading...

As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

0 Comments

As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

Continue reading...

Print industry on the rebound, study finds

February 16, 2011

0 Comments

Print industry on the rebound, study finds

A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.

Continue reading...

Business cards an emerging trend in QR marketing

February 15, 2011

0 Comments

Business cards an emerging trend in QR marketing

As businesses begin to understand the marketing value of quick-response codes, others are already one-step ahead, discovering new uses for an innovation that many have heralded as the bridge between print and digital mediums.

Continue reading...

Data shows QR code scanning skyrocketed in second half of 2010

February 10, 2011

0 Comments

Data shows QR code scanning skyrocketed in second half of 2010

While quick-response codes have been around for sometime, they only recently have begun to take off, thanks in large part to the growing pervasiveness of smartphones and social media.

Continue reading...

Direct mail marketing growing in relevance

February 9, 2011

0 Comments

Direct mail marketing growing in relevance

Even as digital and online media become the universal marketing method for businesses large and small, many companies are returning to direct mail to complement their overall strategies.

Continue reading...

Report: Agriculture engaged in print marketing more than any other industry

February 4, 2011

0 Comments

Report: Agriculture engaged in print marketing more than any other industry

A report released Friday by the Content Marketing Institute shows how professionals in the agricultural industry use marketing materials, finding print to be the most common and most effective medium.

Continue reading...

Organizing a market research campaign

February 3, 2011

0 Comments

Organizing a market research campaign

Especially among startups, one of the most important resources that businesses can draw upon is market research.

Continue reading...

Kibbles ‘N Bits campaign uses print to draw users online

February 2, 2011

0 Comments

Kibbles ‘N Bits campaign uses print to draw users online

A new integrated marketing campaign by Kibbles ‘N Bits may exemplify the cross-channel nature of modern promotional strategies.

Continue reading...

Couple receives postcard 50 years after it was sent

February 1, 2011

0 Comments

Couple receives postcard 50 years after it was sent

A couple in Macon, Georgia, received a postcard last month that was stamped for delivery on November 10, 1958.

Continue reading...

Study: Businesses to hire direct marketing professionals

February 1, 2011

0 Comments

Study: Businesses to hire direct marketing professionals

Direct mail marketing professionals may find a surge of new employment opportunities this year, according to a study conducted by Bernhart Associates Executive Search.

Continue reading...

Progressive Marketing Summit: Print not dying

January 28, 2011

0 Comments

Progressive Marketing Summit: Print not dying

As professionals gathered for the Progressive Marketing Summit in Knoxville, Tennessee, yesterday, the overriding theme of the event was the rapid emergence of digital marketing technologies, particularly mobile.

Continue reading...

PIASC launches year-long ‘Choose Print’ campaign

January 24, 2011

0 Comments

PIASC launches year-long ‘Choose Print’ campaign

The Print Industries Association Southern California launched a new print advocacy campaign last week that will aim to show consumers how important, reliable and renewable print media is in contemporary marketing, business, cultural and social issues.

Continue reading...

Recession forced new breed of real estate professionals and marketing strategies

January 21, 2011

1 Comment

Recession forced new breed of real estate professionals and marketing strategies

After the burst of the housing market bubble – an event that ultimately led to the financial collapse and the recession as a whole – a much less considered group of business professionals were left out in the cold: real estate agents.

Continue reading...

British Postcard Show displays postcards from artists around the world

January 20, 2011

0 Comments

British Postcard Show displays postcards from artists around the world

The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.

Continue reading...
Web Statistics