Mail services, particularly the U.S. Postal Service, have been forced to keep up with rising competition from digital marketing and communications alternatives such as social media, email and mobile technology.
In a sign that the U.S. printing industry may be poised for significant growth as it emerges from the recession, WhatTheyThink magazine reported Tuesday that commercial printing shipments were valued at $6.6 billion in February.
Following Friday’s news that retail sales grew for the eighth consecutive month in February, many businesses have been scurrying to bolster their marketing initiatives to take advantage of the renewed consumer activity.
While Apple appears to have sold out its entire inventory of the newest generation iPad, many business owners, consumers and marketing professionals are looking toward the more reliable and long-lasting appeal of print media.