Washington-based software giant Microsoft has reached a multi-million pound deal with the British printing firm Alderson Print Group to create a range of direct mail, marketing and point-of-sale materials, reports Print Week.
Archive | Printing Industry News
February 21, 2011
As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.
February 16, 2011
A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.
February 15, 2011
As businesses begin to understand the marketing value of quick-response codes, others are already one-step ahead, discovering new uses for an innovation that many have heralded as the bridge between print and digital mediums.
February 10, 2011
While quick-response codes have been around for sometime, they only recently have begun to take off, thanks in large part to the growing pervasiveness of smartphones and social media.
February 9, 2011
Even as digital and online media become the universal marketing method for businesses large and small, many companies are returning to direct mail to complement their overall strategies.
February 4, 2011
A report released Friday by the Content Marketing Institute shows how professionals in the agricultural industry use marketing materials, finding print to be the most common and most effective medium.
February 3, 2011
Especially among startups, one of the most important resources that businesses can draw upon is market research.
February 2, 2011
A new integrated marketing campaign by Kibbles ‘N Bits may exemplify the cross-channel nature of modern promotional strategies.
February 1, 2011
A couple in Macon, Georgia, received a postcard last month that was stamped for delivery on November 10, 1958.
February 1, 2011
Direct mail marketing professionals may find a surge of new employment opportunities this year, according to a study conducted by Bernhart Associates Executive Search.
January 28, 2011
As professionals gathered for the Progressive Marketing Summit in Knoxville, Tennessee, yesterday, the overriding theme of the event was the rapid emergence of digital marketing technologies, particularly mobile.
January 24, 2011
The Print Industries Association Southern California launched a new print advocacy campaign last week that will aim to show consumers how important, reliable and renewable print media is in contemporary marketing, business, cultural and social issues.
January 21, 2011
After the burst of the housing market bubble – an event that ultimately led to the financial collapse and the recession as a whole – a much less considered group of business professionals were left out in the cold: real estate agents.
January 20, 2011
The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.