One of the biggest challenges facing the printing industry – or really any market for that matter – is the rising pressure from both consumers and government agencies to “go green,” or adopt more efficient environmental policies.
Archive | Printing Industry News
April 13, 2011
Mail services, particularly the U.S. Postal Service, have been forced to keep up with rising competition from digital marketing and communications alternatives such as social media, email and mobile technology.
April 6, 2011
The Cuban postal service, Correos de Cuba, announced this week it will re-open direct mail communications with the United States beginning Wednesday.
April 5, 2011
In a sign that the U.S. printing industry may be poised for significant growth as it emerges from the recession, WhatTheyThink magazine reported Tuesday that commercial printing shipments were valued at $6.6 billion in February.
March 28, 2011
While social media is often viewed as the next big thing in various marketing circles, its effectiveness is a cause for ongoing research and user trial-and-error.
March 17, 2011
Merging print or traditional media with contemporary digital devices can provide both consumers and businesses with a more comprehensive and engaging experience.
March 14, 2011
Following Friday’s news that retail sales grew for the eighth consecutive month in February, many businesses have been scurrying to bolster their marketing initiatives to take advantage of the renewed consumer activity.
March 14, 2011
While Apple appears to have sold out its entire inventory of the newest generation iPad, many business owners, consumers and marketing professionals are looking toward the more reliable and long-lasting appeal of print media.
March 10, 2011
Following drastic declines in newspaper and magazine advertising revenue, many market experts have been quick to predict a similar fate for the rest of the print industry.
March 7, 2011
While many industry analysts continue to focus on the growing popularity of social media as a platform for business marketing and public relations, many are neglecting the persistent reliability of print in attracting prospects.
March 3, 2011
As the economy begins to recover – with recent improvements in small business lending and private sector hiring – many experts, such as Inc. magazine contributor John Warrillow, advise small businesses to invest in sales and marketing, instead of new hires.
While some industry experts have spelled doom for the global printing industry, others remain consistently focused on the future.
While most industries look forward to the the economic recovery as the light at the end of the tunnel for their financial struggles, the printing industry is a bit more tentative.
Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.
February 22, 2011
Business marketing – be it for a small startup or a massive conglomerate – essentially boils down to two basic strategies: customer acquisition and customer retention, each with their own styles and methods of contact.