Archive | Printing Industry News

Reports Show Growing Role of Green Marketing Sector

April 14, 2011

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Reports Show Growing Role of Green Marketing Sector

One of the biggest challenges facing the printing industry – or really any market for that matter – is the rising pressure from both consumers and government agencies to “go green,” or adopt more efficient environmental policies.

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USPS to Launch Simpler Direct Mail Program

April 13, 2011

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USPS to Launch Simpler Direct Mail Program

Mail services, particularly the U.S. Postal Service, have been forced to keep up with rising competition from digital marketing and communications alternatives such as social media, email and mobile technology.

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Cuba Drops Ban on Direct Mail to U.S.

April 6, 2011

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Cuba Drops Ban on Direct Mail to U.S.

The Cuban postal service, Correos de Cuba, announced this week it will re-open direct mail communications with the United States beginning Wednesday.

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Commercial Printing Shipments Up in February

April 5, 2011

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Commercial Printing Shipments Up in February

In a sign that the U.S. printing industry may be poised for significant growth as it emerges from the recession, WhatTheyThink magazine reported Tuesday that commercial printing shipments were valued at $6.6 billion in February.

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Survey finds nearly three-quarters of large companies use direct mail

March 28, 2011

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Survey finds nearly three-quarters of large companies use direct mail

While social media is often viewed as the next big thing in various marketing circles, its effectiveness is a cause for ongoing research and user trial-and-error.

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The Closing Gap Between Print and Digital

March 17, 2011

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The Closing Gap Between Print and Digital

Merging print or traditional media with contemporary digital devices can provide both consumers and businesses with a more comprehensive and engaging experience.

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Innovate 2011 Conference: ‘Traditional Media for Traditional Products’

March 14, 2011

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Innovate 2011 Conference: ‘Traditional Media for Traditional Products’

Following Friday’s news that retail sales grew for the eighth consecutive month in February, many businesses have been scurrying to bolster their marketing initiatives to take advantage of the renewed consumer activity.

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Print Industry Leaders Gather at ‘Print Delivers’ Event

March 14, 2011

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Print Industry Leaders Gather at ‘Print Delivers’ Event

While Apple appears to have sold out its entire inventory of the newest generation iPad, many business owners, consumers and marketing professionals are looking toward the more reliable and long-lasting appeal of print media.

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Commercial Printing Shipments Grew in January, but Challenges Remain for Industry

March 10, 2011

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Commercial Printing Shipments Grew in January, but Challenges Remain for Industry

Following drastic declines in newspaper and magazine advertising revenue, many market experts have been quick to predict a similar fate for the rest of the print industry.

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Print Media Continues to Show Resolve in Light of Emerging Digital Platforms

March 7, 2011

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Print Media Continues to Show Resolve in Light of Emerging Digital Platforms

While many industry analysts continue to focus on the growing popularity of social media as a platform for business marketing and public relations, many are neglecting the persistent reliability of print in attracting prospects.

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Launching an Empathy Marketing Campaign

March 3, 2011

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Launching an Empathy Marketing Campaign

As the economy begins to recover – with recent improvements in small business lending and private sector hiring – many experts, such as Inc. magazine contributor John Warrillow, advise small businesses to invest in sales and marketing, instead of new hires.

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Researchers Working on Printing Body Parts

February 23, 2011

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Researchers Working on Printing Body Parts

While some industry experts have spelled doom for the global printing industry, others remain consistently focused on the future.

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Report Outlines Printing Industry’s Road to Recovery

February 23, 2011

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While most industries look forward to the the economic recovery as the light at the end of the tunnel for their financial struggles, the printing industry is a bit more tentative.

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Printing Professionals to Gather at UV Print Conference

February 23, 2011

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Printing Professionals to Gather at UV Print Conference

Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.

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Study: Loyalty Programs Boost Customer Interaction, Sales

February 22, 2011

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Study: Loyalty Programs Boost Customer Interaction, Sales

Business marketing – be it for a small startup or a massive conglomerate – essentially boils down to two basic strategies: customer acquisition and customer retention, each with their own styles and methods of contact.

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