Archive | Printing Industry News

Before and After: How to Fix a Horrible Headline

February 4, 2014

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Obama Headline

Every day, we are bombarded with content from the blogs, newspapers, magazines, etc. With all of this content being shared, we have to be judicious about what to read and what to skip. And the things that help us decide more than anything else is the headline.

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“Like Having Our Own Press in-House” – The Story of Gringo’s Mexican Kitchen & NextDayFlyers

April 29, 2013

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gringos_mexican_kitchen_next_day_flyers

One of NextDayFlyers’ core company values is to build lasting relationships. We do this by providing a customized and flexible service that adapts to each client’s needs. We interviewed Heather McKeon, the Marketing Director of Gringo’s Mexican Kitchen and asked her about some of the challenges she faced when choosing a print partner. The following [...]

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15 Edible Marketing Products for Thanksgiving Promotions!

November 16, 2012

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The fastest way to our hearts is through our stomachs.Many marketing people are fully aware of this fact and have created business cards, letterheads, flyers, etc, that can be eaten!!? To celebrate thanksgiving, here is a top 15 list of edible marketing products:

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Reduced Cost Print Shipping East Coast Infographic

March 2, 2012

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Infograph outlining NextDayFlyers reduced FedEx shipping prices – explaining why customers on the East Coast can now get their prints shipped faster and at a better rate. Discover our will-call location and see how fast it is to pick up prints for customers in theGreater Manhattan area.

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Postal Service Launches ‘Every Door Direct Mail’ Program

June 8, 2011

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Postal Service Launches ‘Every Door Direct Mail’ Program

In an effort to further boost direct mail revenue, the U.S. Postal Service has launched a new campaign that allows businesses to efficiently contact local businesses without having to rent or purchase mailing lists.

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Direct Mail Usage Climbed in 2010, Proving the Channel’s Resilience

June 3, 2011

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Direct Mail Usage Climbed in 2010, Proving the Channel’s Resilience

After consistent declines during the recession, the use of direct mail by businesses and marketing professionals is on the rise.

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USPS Continues Efforts to Promote Direct Mail Marketing

June 1, 2011

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USPS Continues Efforts to Promote Direct Mail Marketing

The U.S. Postal Service is moving to promote its services and the role of direct mail in businesses’ marketing strategies.

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Survey Indicates How Printers Are Adapting

May 25, 2011

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Survey Indicates How Printers Are Adapting

Trade association FESPA released a report this week titled “Who Said Print Was Dead?”

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Reading print versus digital

May 16, 2011

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Reading print versus digital

Because digital media is a fairly young communications channel, it is often interpreted that content should be delivered in much the same manner as it would be for print.

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Cloud, Mobile Technologies Increase Demand for Print

May 10, 2011

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Cloud, Mobile Technologies Increase Demand for Print

The rapid growth of cloud computing has allowed businesses and professionals to access their data and work-related information through the web.

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Postmaster General Argues for Effectiveness of Print Marketing

May 5, 2011

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Postmaster General Argues for Effectiveness of Print Marketing

The United States Postal Service is pulling out all the stops to convince business leaders and advertisers that direct print mail marketing is an untapped and enormously effective promotional channel.

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USPS Recognizes Ohio Agency With Direct Mail Award

May 4, 2011

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USPS Recognizes Ohio Agency With Direct Mail Award

The U.S. Postal Service is reminding the public of the effectiveness of direct mail marketing strategies with a new award that was given to Ohio-based branding firm Mlicki.

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Study: Nearly Two-Thirds of Small Businesses Invest in Print Advertising

May 3, 2011

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Study: Nearly Two-Thirds of Small Businesses Invest in Print Advertising

A survey released Tuesday by Capital One finds small businesses in the first quarter of this year were more optimistic about economic conditions.

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What is the Future of Print?

April 29, 2011

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What is the Future of Print?

While economic recoveries are almost always painstakingly slow, this one has been especially difficult.

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PRIMIR Releases Overview of Printing Business

April 22, 2011

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PRIMIR Releases Overview of Printing Business

The Print Industries Market Information and Research Organization released a report Friday, producing an image of a strong print market with specific promise in the areas of direct mail, catalogs, flyers and inserts.

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