Archive | Postcards

Kansas City artists creates large-scale postcard mural

November 9, 2010

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Kansas City artists creates large-scale postcard mural

A Kansas City, Missouri, artist has won a design competition hosted by the Charlotte Street Foundation. Judith Levy's "Panoramic Postcards" piece consists of four large-scale composites of old postcards from her own collection.The postcards, which are all authentic images and antiques, work together to create a large, fictitious image – a graphic design technique that [...]

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Tips for appearing ‘friendly’ in a postcard marketing campaign

November 8, 2010

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Tips for appearing ‘friendly’ in a postcard marketing campaign

Postcards are like miniature billboards; they offer enticing marketing information through a visually appealing format. But because they are small and relatively cheap, you can look to postcards or greeting cards as a particularly effective direct marketing technique.What's more, postcards are personal and offer a more friendly tone than the typical mail flyer or handout. Although [...]

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Tattoo parlor’s print campaign bolsters company to new levels

November 4, 2010

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Tattoo parlor’s print campaign bolsters company to new levels

A small tattoo parlor in Toronto, Canada, launched a unique marketing campaign to promote its shop. Marketing for tattoo parlors can be particularly tough, as the culture and community of tattoo artists is tightly knit, with friends and colleagues also sharing roles as business competitors.So Lizzie Renaud of Speakeasy Tattoo put together a schedule of [...]

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Connecticut graphic design firm wins award for postcard direct mail campaign

November 3, 2010

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Connecticut graphic design firm wins award for postcard direct mail campaign

Elements LLC, a graphic design and marketing firm based out of New Haven, Connecticut, is a recent recipient of the American Graphic Design award presented by Graphic Design USA. The award was in recognition of the company's "Stone for Every Season" direct mail postcard campaign for Connecticut Stone Supplies, a natural rock retailer and supplier.The [...]

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Deciding on what to send in a direct mail campaign

November 3, 2010

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Deciding on what to send in a direct mail campaign

Direct mail marketing is most effective when campaigns are able to isolate a target demographic. Indiscriminately sending out letters and print material to a wide population will likely yield a low return on investment, as the majority of consumers are readily able to sift out mail that is not important to them.Marketers who want to [...]

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Ecommerce retailer rolls out massive direct mail campaign

November 2, 2010

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Ecommerce retailer rolls out massive direct mail campaign

Still in its infancy, ecommerce site Soap.com has launched a massive direct mail campaign in an attempt to raise awareness and generate new customers for the cosmetics and home supplies retailer.Over the weekend, the company sent 1 million postcards to residents in the New York City area. The cards include a same-day delivery offer, as [...]

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Direct mail advice for the modern print marketer

November 2, 2010

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Direct mail advice for the modern print marketer

Direct mail is becoming a more controversial marketing technique, particularly as marketers avert their attention to more novel mediums, such as email and social media. However, as with any other trend, there will always be a niche appeal.However, deciding on how to approach a direct mail campaign is the tricky part. Where marketers once indiscriminately [...]

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Insurance company launches postcard campaign to earn 19,000 percent ROI

November 1, 2010

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Insurance company launches postcard campaign to earn 19,000 percent ROI

As the U.S. economic recession grimly unveiled its devastating impact over the past few years, most companies strapped up their spending habits and began to downsize staffs. However, one national home insurance company based in Tampa, Florida, decided to go the opposite route and increased spending through a print postcard marketing campaign.The initiative was an [...]

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Tips for launching an effective postcard marketing campaign

October 28, 2010

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Tips for launching an effective postcard marketing campaign

A postcard marketing campaign is an inexpensive way to maximize your company's direct mail exposure. Postcards are cost-efficient and offer a visual incentive to delve further into the information provided.However, because postcards are smaller than other print marketing mediums, it is often a good idea to entice audiences with special offers, discounts or sales. A [...]

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Students launch State Department postcard campaign to promote Congolese human rights abuses

October 25, 2010

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Students launch State Department postcard campaign to promote Congolese human rights abuses

Two students at St. Michael's College in Vermont have launched a postcard campaign to raise awareness and legislative action toward human rights abuses in the East Congo. Over the next couple of weeks, thousands of postcards depicting a Congolese woman holding her baby will be addressed to Secretary of State Hillary Clinton at the State [...]

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eBay launches new print and digital marketing campaign

October 6, 2010

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eBay launches new print and digital marketing campaign

Online auction retailer eBay has launched a new print and digital marketing campaign aimed at raising awareness about the site’s Buyer Protection program – a system by which eBay provides coverage for all purchases made on the site and, it claims, increases consumer confidence while allowing small businesses to compete with larger retail chains.The initiative [...]

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Posters offer the broadest range of style

October 4, 2010

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Posters offer the broadest range of style

Posters are one of the most versatile styles of print design. In terms of sheer marketing effect, a well-made poster is unrivalled in its ability to turn heads and elicit thought. For printers, designers and marketers looking to add a poster to their resumes, it is important to have an understanding of the different styles [...]

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Postcard Pet Project raises food and money for local animal shelters

October 1, 2010

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Postcard Pet Project raises food and money for local animal shelters

Nikki Moustaki, a pet enthusiast and writer from south Florida, has launched a postcard project aimed at providing homeless pets and animals with food. The Pet Postcard Project has been in operation for three years and has raised more than 90,000 pounds of food for various animal shelters around the country.For every photo or postcard [...]

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Maine begins postcard notification campaign to cut costs

September 29, 2010

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Maine begins postcard notification campaign to cut costs

Maine has announced a unique change to its method of notifying its citizens when it is time to renew their driver’s licenses. Originally, the notification came in the form of large packets – an inefficient and costly practice. The new plan, outlined in a press release Tuesday, will drastically cut down on paper use and [...]

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New Jersey postcard show displays unique fan base with unique passion

September 28, 2010

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New Jersey postcard show displays unique fan base with unique passion

The annual Garden State Postcard Show was held Saturday in Parsippany, New Jersey. The show serves as a venue for postcard enthusiasts to come together, share their collections and swap highlights of the overlooked fan collective.Don Preziosi is one of those enthusiasts and, in speaking to the Daily Record’s Rob Jennings, mentioned he had amassed [...]

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