Many people today forgo the traditional route for finding a home or apartment and instead log onto the internet.
The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction […]
The old adage “a picture is worth a thousand words” was likely in mind when Michael Hodges, a fine arts writer for The Detroit News, began taking photographs and creating postcards of his home city.
When it comes to direct mail marketing, small business owners should aim to maximize their brand exposure and essentially saturate prospects and consumers with company news, deals and offerings.