Archive | Postcards

New Hampshire Fish and Game campaign features absurd depictions of deer hunting

November 17, 2010

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

The New Hampshire Fish and Game Department has launched a unique postcard marketing campaign to promote deer hunting in the Granite State. The postcards, which are being circulated through online and print formats, feature hunters stumbling upon deer footprints the size of trees and scat the size of basketballs.The campaign, which is obviously intended to [...]

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London postcard exhibit envisions post-global warming future

November 16, 2010

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London postcard exhibit envisions post-global warming future

As a reflection of how postcards elicit nostalgia and a sense of yearning, two British artists have compiled a series of postcards depicting an apocalyptic future of London as a result of global warming.For the project – titled "London Futures: Postcards From The Future" – Robert Graves and Didier Madoc-Jones digitally imposed images of a [...]

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A Brief History of Postcards

November 15, 2010

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A Brief History of Postcards

Although postcards were traditionally used as a means for travel correspondence, they have broadened their function since being introduced in the 19th century to include marketing, advertising and other business-related purposes.Postcards first became popular in Austria in 1869 and, over the next few decades, were introduced to the United States. In 1906, Americans were buying [...]

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Kansas City artists creates large-scale postcard mural

November 9, 2010

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Kansas City artists creates large-scale postcard mural

A Kansas City, Missouri, artist has won a design competition hosted by the Charlotte Street Foundation. Judith Levy's "Panoramic Postcards" piece consists of four large-scale composites of old postcards from her own collection.The postcards, which are all authentic images and antiques, work together to create a large, fictitious image – a graphic design technique that [...]

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Tips for appearing ‘friendly’ in a postcard marketing campaign

November 8, 2010

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Tips for appearing ‘friendly’ in a postcard marketing campaign

Postcards are like miniature billboards; they offer enticing marketing information through a visually appealing format. But because they are small and relatively cheap, you can look to postcards or greeting cards as a particularly effective direct marketing technique.What's more, postcards are personal and offer a more friendly tone than the typical mail flyer or handout. Although [...]

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Tattoo parlor’s print campaign bolsters company to new levels

November 4, 2010

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Tattoo parlor’s print campaign bolsters company to new levels

A small tattoo parlor in Toronto, Canada, launched a unique marketing campaign to promote its shop. Marketing for tattoo parlors can be particularly tough, as the culture and community of tattoo artists is tightly knit, with friends and colleagues also sharing roles as business competitors.So Lizzie Renaud of Speakeasy Tattoo put together a schedule of [...]

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Connecticut graphic design firm wins award for postcard direct mail campaign

November 3, 2010

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Connecticut graphic design firm wins award for postcard direct mail campaign

Elements LLC, a graphic design and marketing firm based out of New Haven, Connecticut, is a recent recipient of the American Graphic Design award presented by Graphic Design USA. The award was in recognition of the company's "Stone for Every Season" direct mail postcard campaign for Connecticut Stone Supplies, a natural rock retailer and supplier.The [...]

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Deciding on what to send in a direct mail campaign

November 3, 2010

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Deciding on what to send in a direct mail campaign

Direct mail marketing is most effective when campaigns are able to isolate a target demographic. Indiscriminately sending out letters and print material to a wide population will likely yield a low return on investment, as the majority of consumers are readily able to sift out mail that is not important to them.Marketers who want to [...]

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Ecommerce retailer rolls out massive direct mail campaign

November 2, 2010

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Ecommerce retailer rolls out massive direct mail campaign

Still in its infancy, ecommerce site Soap.com has launched a massive direct mail campaign in an attempt to raise awareness and generate new customers for the cosmetics and home supplies retailer.Over the weekend, the company sent 1 million postcards to residents in the New York City area. The cards include a same-day delivery offer, as [...]

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Direct mail advice for the modern print marketer

November 2, 2010

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Direct mail is becoming a more controversial marketing technique, particularly as marketers avert their attention to more novel mediums, such as email and social media. However, as with any other trend, there will always be a niche appeal. However, deciding on how to approach a direct mail campaign is the tricky part. Where marketers once [...]

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Insurance company launches postcard campaign to earn 19,000 percent ROI

November 1, 2010

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Insurance company launches postcard campaign to earn 19,000 percent ROI

As the U.S. economic recession grimly unveiled its devastating impact over the past few years, most companies strapped up their spending habits and began to downsize staffs. However, one national home insurance company based in Tampa, Florida, decided to go the opposite route and increased spending through a print postcard marketing campaign.The initiative was an [...]

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Tips for launching an effective postcard marketing campaign

October 28, 2010

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A postcard marketing campaign is an inexpensive way to maximize your company’s direct mail exposure. Postcards are cost-efficient and offer a visual incentive to delve further into the information provided. However, because postcards are smaller than other print marketing mediums, it is often a good idea to entice audiences with special offers, discounts or sales. [...]

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Students launch State Department postcard campaign to promote Congolese human rights abuses

October 25, 2010

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Two students at St. Michael’s College in Vermont have launched a postcard campaign to raise awareness and legislative action toward human rights abuses in the East Congo. Over the next couple of weeks, thousands of postcards depicting a Congolese woman holding her baby will be addressed to Secretary of State Hillary Clinton at the State [...]

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eBay launches new print and digital marketing campaign

October 6, 2010

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Online auction retailer eBay has launched a new print and digital marketing campaign aimed at raising awareness about the site’s Buyer Protection program – a system by which eBay provides coverage for all purchases made on the site and, it claims, increases consumer confidence while allowing small businesses to compete with larger retail chains. The [...]

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Posters offer the broadest range of style

October 4, 2010

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Posters offer the broadest range of style

Posters are one of the most versatile styles of print design. In terms of sheer marketing effect, a well-made poster is unrivalled in its ability to turn heads and elicit thought. For printers, designers and marketers looking to add a poster to their resumes, it is important to have an understanding of the different styles [...]

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