Effective marketing is about capitalizing on the sentiments of consumers – a condition that can change according to geography, urban density, personal habits and even the weather.
Archive | Postcards
March 23, 2011
The old adage “a picture is worth a thousand words” was likely in mind when Michael Hodges, a fine arts writer for The Detroit News, began taking photographs and creating postcards of his home city.
February 15, 2011
When it comes to direct mail marketing, small business owners should aim to maximize their brand exposure and essentially saturate prospects and consumers with company news, deals and offerings.
February 1, 2011
A couple in Macon, Georgia, received a postcard last month that was stamped for delivery on November 10, 1958.
January 20, 2011
The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.
January 18, 2011
With a few months until the wedding of Prince William and Kate Middleton, British tourists and citizens are already noting a hike in demand for print postcards, collectibles and other sourvenirs to celebrate the royal marriage.
January 17, 2011
In a move that may symbolize the gradual shift from print to digital, citizens of the state of Maine have launched a postcard campaign urging their governor and new attorney general not to challenge the healthcare reform bill passed last year.
January 17, 2011
Boasting a number of prints from the "Golden Age" of postcards, a collector in Lambertville, New Jersey, will put his cards on display for a free presentation this Sunday.
January 11, 2011
With the advent of instant web-based communication, traditional mail items such as postcards, letters and flyers have essentially become direct mail marketing materials.
January 10, 2011
The postcard is one of the most popular direct mail marketing items for small businesses, as they are cheap to create, offer a substantial amount of information and do not require additional packaging materials.
December 30, 2010
While all print media serves to reach consumers more directly than online formats, some print materials are more direct than others.
December 27, 2010
Businesses and organizations use direct marketing platforms such as mail when they need to ensure that consumers or residents receive a certain message.
December 21, 2010
Greeting cards were not always the only form of communication among loved ones for the holidays.
As postcards becomes sources of nostalgia, a hobbyist pays tens of thousands of dollars for collection
December 8, 2010
It is somewhat ironic how postcards, which were originally intended to provide recipients with a brief glimpse of another area of the world, are now being traded and collected as a means to look back in time.This fascination with the past is what has driven the sale, distribution and collection of old postcards. This week, [...]
December 7, 2010
During the last decade or so, postcards as a medium for communication have largely been replaced by electronic mediums such as email and social media. However, they remain just as popular as collectors' items, sources of nostalgia and even historical documents.Because of their retro appeal, they are beginning to increase in value, especially as they age. [...]