Archive | Postcards

Marketing tip: Saturate the market, but don’t overwhelm it

February 15, 2011

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Marketing tip: Saturate the market, but don’t overwhelm it

When it comes to direct mail marketing, small business owners should aim to maximize their brand exposure and essentially saturate prospects and consumers with company news, deals and offerings.

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Couple receives postcard 50 years after it was sent

February 1, 2011

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Couple receives postcard 50 years after it was sent

A couple in Macon, Georgia, received a postcard last month that was stamped for delivery on November 10, 1958.

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British Postcard Show displays postcards from artists around the world

January 20, 2011

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British Postcard Show displays postcards from artists around the world

The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.

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Britons’ demand for royal wedding postcards and souvenirs grows months before event

January 18, 2011

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Britons’ demand for royal wedding postcards and souvenirs grows months before event

With a few months until the wedding of Prince William and Kate Middleton, British tourists and citizens are already noting a hike in demand for print postcards, collectibles and other sourvenirs to celebrate the royal marriage.

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Maine residents use postcards to deliver political message

January 17, 2011

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In a move that may symbolize the gradual shift from print to digital, citizens of the state of Maine have launched a postcard campaign urging their governor and new attorney general not to challenge the healthcare reform bill passed last year.

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New Jersey collector to display postcard collection from ‘golden age’

January 17, 2011

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New Jersey collector to display postcard collection from ‘golden age’

Boasting a number of prints from the "Golden Age" of postcards, a collector in Lambertville, New Jersey, will put his cards on display for a free presentation this Sunday.

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Florida city sends postcards to Northeasterners imploring them to visit during height of winter

January 11, 2011

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red sunset

With the advent of instant web-based communication, traditional mail items such as postcards, letters and flyers have essentially become direct mail marketing materials.

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A few tips for small business postcard campaigns

January 10, 2011

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A few tips for small business postcard campaigns

The postcard is one of the most popular direct mail marketing items for small businesses, as they are cheap to create, offer a substantial amount of information and do not require additional packaging materials.

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Five reasons a postcard campaign is a smart marketing investment

December 30, 2010

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Five reasons a postcard campaign is a smart marketing investment

While all print media serves to reach consumers more directly than online formats, some print materials are more direct than others.

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Ohio city uses direct mail postcards to send important driver safety message

December 27, 2010

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Ohio city uses direct mail postcards to send important driver safety message

Businesses and organizations use direct marketing platforms such as mail when they need to ensure that consumers or residents receive a certain message.

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Collector displays evolution of Santa Claus through postcards

December 21, 2010

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Collector displays evolution of Santa Claus through postcards

Greeting cards were not always the only form of communication among loved ones for the holidays.

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As postcards becomes sources of nostalgia, a hobbyist pays tens of thousands of dollars for collection

December 8, 2010

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As postcards becomes sources of nostalgia, a hobbyist pays tens of thousands of dollars for collection

It is somewhat ironic how postcards, which were originally intended to provide recipients with a brief glimpse of another area of the world, are now being traded and collected as a means to look back in time.This fascination with the past is what has driven the sale, distribution and collection of old postcards. This week, [...]

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To some, old postcards are precious historical documents

December 7, 2010

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To some, old postcards are precious historical documents

During the last decade or so, postcards as a medium for communication have largely been replaced by electronic mediums such as email and social media. However, they remain just as popular as collectors' items, sources of nostalgia and even historical documents.Because of their retro appeal, they are beginning to increase in value, especially as they age. [...]

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

November 17, 2010

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

The New Hampshire Fish and Game Department has launched a unique postcard marketing campaign to promote deer hunting in the Granite State. The postcards, which are being circulated through online and print formats, feature hunters stumbling upon deer footprints the size of trees and scat the size of basketballs.The campaign, which is obviously intended to [...]

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London postcard exhibit envisions post-global warming future

November 16, 2010

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London postcard exhibit envisions post-global warming future

As a reflection of how postcards elicit nostalgia and a sense of yearning, two British artists have compiled a series of postcards depicting an apocalyptic future of London as a result of global warming.For the project – titled "London Futures: Postcards From The Future" – Robert Graves and Didier Madoc-Jones digitally imposed images of a [...]

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