Eight simple steps to make sure your business flourishes. 1. Strong offer: Create a powerful offer and consider using that as your headline. Make sure the offer has an expiration date. 2. Emphasize benefits not features: Think about what your product does for the customer and state that clearly on your postcard. 3. Use postcard [...]
Archive | Postcards
August 17, 2012
August 8, 2012
So long as the image is your own, Instagram photos can be a great source of artwork if you’re a designer, photographer, stylist or other creative professional who loves to take behind-the-scenes shots. You can try using one of your images as a pocket-sized portfolio snapshot on a business card.
July 31, 2012
This neat little portfolio product proved to be a popular prize for our customers and we received hundreds of entries. Although this competition was judged completely randomly, we were incredibly impressed with the quality of work from our lucky winners.
July 24, 2012
The US Postal Service has introduced a fantastic new low-cost direct mailing service for small businesses to target local neighborhoods. Called Every Door Direct Mail (EDDM), the service is revolutionizing the way that businesses direct mail market their products and services. At NextDayFlyers, we have been quick to see the benefit of this service for our own small business customers.
June 7, 2012
I’d like to use this blog post to celebrate some fantastic design work within the spiritual community and to inspire church leaders and marketers to create something exceptional themselves.
May 22, 2012
Recently we saw some eye-catching rack cards and postcards come off of our presses. We wanted to learn a little bit more about the artisans behind the creative beauties and were pleasantly surprised on what we learned. The organization that printed the cards is a non-profit called Open Door Art Studio. When we found out [...]
May 15, 2012
Hopefully you all are aware of a contest which we recently held here at Next Day Flyers. During the month of April 2012 we gave away a set of 100 Postcard Portfolios every day. The portfolios serve as great materials for artists, designers, and photographers to leave behind with potential clients. Each portfolio contains 10 [...]
September 6, 2011
There was a time when postcards where romantic items with an aura of mystique surrounding them.
August 15, 2011
Many people today forgo the traditional route for finding a home or apartment and instead log onto the internet.
May 23, 2011
Postcards are one of the more popular items used in print marketing campaigns.
May 20, 2011
The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]
April 27, 2011
Marketing professionals may be surprised to note how effective some traditional channels can be in optimizing brand exposure.
April 26, 2011
While direct media marketing is expected to grow in coming months, it’s clear that small businesses should be developing some sort of direct marketing strategy.
March 31, 2011
Effective marketing is about capitalizing on the sentiments of consumers – a condition that can change according to geography, urban density, personal habits and even the weather.
March 23, 2011
The old adage “a picture is worth a thousand words” was likely in mind when Michael Hodges, a fine arts writer for The Detroit News, began taking photographs and creating postcards of his home city.