Archive | Other Printing Products

Musical Artists Should Complement Their Tunes with CD Cover Inserts

August 17, 2011

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Musical Artists Should Complement Their Tunes with CD Cover Inserts

Many types of musical artists, from rock and roll bands to opera singers, give out or sell their music.

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Registering People to Vote for Upcoming Elections Using Printed Materials

August 4, 2011

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Registering People to Vote for Upcoming Elections Using Printed Materials

Running a political campaign can be overwhelming in this media-saturated climate.

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The Role of Catalogs and Circulars in Today’s Retail Environment

May 27, 2011

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The Role of Catalogs and Circulars in Today’s Retail Environment

One of the ways in which retailers communicate with consumers is through print catalogs, circulars and coupon books.

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Print Coupon Consumption Continues to Skyrocket

April 27, 2011

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Print Coupon Consumption Continues to Skyrocket

While consumer demand is increasingly focused on digital alternatives to everything from shopping to friendly correspondence, there are a few mediums that have been left unchanged for decades now.

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Bright Future Predicted for Direct Marketing, Including Brochures and Other Types of Mail

April 20, 2011

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Bright Future Predicted for Direct Marketing, Including Brochures and Other Types of Mail

While some media pundits have issued dire predictions for the future viability of print marketing efforts, MagnaGlobal’s researchers say such a view is seriously flawed, according to Direct Marketing News.

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Postal Service Offers Discount for QR Code Use in Direct Mail

April 18, 2011

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In an effort to help direct mail professionals update their offerings to reach modern, digitally connected customers, the U.S. Postal Service recently announced it would offer a 3 percent discount on messages that incorporate QR codes, Post & Parcel reports.

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Survey finds nearly three-quarters of large companies use direct mail

March 28, 2011

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Survey finds nearly three-quarters of large companies use direct mail

While social media is often viewed as the next big thing in various marketing circles, its effectiveness is a cause for ongoing research and user trial-and-error.

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Amid declining sales, greeting cards take on a whole new holiday appeal

December 16, 2010

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Amid declining sales, greeting cards take on a whole new holiday appeal

This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]

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Consumers to spend more on greeting cards this holiday season

November 10, 2010

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Consumers to spend more on greeting cards this holiday season

Reflecting the continued appeal of print media as a form of personal communication, Shutterfly has released the results of a survey, finding the large majority of U.S. consumers plan to spend more on greeting cards this holiday season than last.The study by the online photo publishing company revealed 85 percent of Americans plan on sending the [...]

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Report suggests data provides the best tool for creative marketing campaigns

November 3, 2010

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Report suggests data provides the best tool for creative marketing campaigns

A recent report from ExactTarget, an interactive marketing provider, suggests that data has become the foundational element of effective marketing campaigns.Essentially, this means the growing popularity of social media platforms such as Facebook and Twitter, as well as email and mobile technologies, has provided marketers with unparalleled access to data and information about marketing demographics [...]

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Deciding on what to send in a direct mail campaign

November 3, 2010

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Deciding on what to send in a direct mail campaign

Direct mail marketing is most effective when campaigns are able to isolate a target demographic. Indiscriminately sending out letters and print material to a wide population will likely yield a low return on investment, as the majority of consumers are readily able to sift out mail that is not important to them.Marketers who want to [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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B2B magazine announces print marketing award winners

October 19, 2010

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B2B magazine announces print marketing award winners

Business-to-business marketing firm Mobium was awarded BtoB magazine's Best Print Campaign recognition. The annual award is the highest in the category of print marketing."These are the Emmy’s of b-to-b marketing, and reflect competition from across the country. Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and [...]

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Holiday greeting cards still offer a unique sign of consideration

September 30, 2010

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Holiday greeting cards still offer a unique sign of consideration

To some, holiday greeting cards are becoming a thing of the past, but most still argue that the time spent in designing, purchasing and mailing a greeting card is a symbolic gesture of care and consideration. Most people have found that emailed greeting cards, which are growing in popularity, tend to elicit fewer responses from [...]

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