While consumer demand is increasingly focused on digital alternatives to everything from shopping to friendly correspondence, there are a few mediums that have been left unchanged for decades now.
Archive | Other Printing Products
April 20, 2011
While some media pundits have issued dire predictions for the future viability of print marketing efforts, MagnaGlobal’s researchers say such a view is seriously flawed, according to Direct Marketing News.
April 18, 2011
In an effort to help direct mail professionals update their offerings to reach modern, digitally connected customers, the U.S. Postal Service recently announced it would offer a 3 percent discount on messages that incorporate QR codes, Post & Parcel reports.
March 28, 2011
While social media is often viewed as the next big thing in various marketing circles, its effectiveness is a cause for ongoing research and user trial-and-error.
December 16, 2010
This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]
November 10, 2010
Reflecting the continued appeal of print media as a form of personal communication, Shutterfly has released the results of a survey, finding the large majority of U.S. consumers plan to spend more on greeting cards this holiday season than last.The study by the online photo publishing company revealed 85 percent of Americans plan on sending the [...]
November 3, 2010
A recent report from ExactTarget, an interactive marketing provider, suggests that data has become the foundational element of effective marketing campaigns.Essentially, this means the growing popularity of social media platforms such as Facebook and Twitter, as well as email and mobile technologies, has provided marketers with unparalleled access to data and information about marketing demographics [...]
November 3, 2010
Direct mail marketing is most effective when campaigns are able to isolate a target demographic. Indiscriminately sending out letters and print material to a wide population will likely yield a low return on investment, as the majority of consumers are readily able to sift out mail that is not important to them.Marketers who want to [...]
October 28, 2010
As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]
October 19, 2010
Business-to-business marketing firm Mobium was awarded BtoB magazine's Best Print Campaign recognition. The annual award is the highest in the category of print marketing."These are the Emmy’s of b-to-b marketing, and reflect competition from across the country. Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and [...]
September 30, 2010
To some, holiday greeting cards are becoming a thing of the past, but most still argue that the time spent in designing, purchasing and mailing a greeting card is a symbolic gesture of care and consideration. Most people have found that emailed greeting cards, which are growing in popularity, tend to elicit fewer responses from [...]