Archive | Flyers

Flyers quickly communicate the important details of an event

August 16, 2011

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Flyers quickly communicate the important details of an event

Advertising for an event of any kind, whether it is a sale, nightclub party, art showing or even non-profit auction, requires quickly communicating pertinent details.

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The Hidden Benefits of Printed Event Flyers Over Facebook Invitations

August 3, 2011

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The Hidden Benefits of Printed Event Flyers Over Facebook Invitations

Social media seems to be dominating all kinds of marketing and interpersonal communication.

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The Top 3 Printed Materials for Running a Non-profit Campaign

August 3, 2011

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The Top 3 Printed Materials for Running a Non-profit Campaign

Running a non-profit campaign is slightly different than running a traditional advertising campaign because the nature of the cause compels people to become more interested.

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Try to Entertain Prospects With Brochures

June 2, 2011

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Try to Entertain Prospects With Brochures

Most marketing experts recognize the value of print material in engaging customers and prospects, but many may not realize how such promotional items grab peoples’ attention.

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A Brief Overview of Brochures, Posters and Business Cards

March 29, 2011

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A Brief Overview of Brochures, Posters and Business Cards

Most savvy business owners recognize the importance of print within their overall marketing strategies, but where many of them trip up is in deciding which materials – brochures, flyers, posters or direct mail postcards – are the most effective for their specific market needs.

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The general outline of a direct mail message

February 8, 2011

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The general outline of a direct mail message

Drafting direct mail marketing material may seem like an intuitive process, but there is a lot more to writing copy, designing the layout and choosing a format – flyer, postcard, brochure or newsletter – than one may first assume.

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The design elements of concert posters

December 29, 2010

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The design elements of concert posters

As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.

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Advertising with print flyers in parking lots

October 28, 2010

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Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots. Companies should consider a few things before forging ahead with such [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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