Archive | Brochures

Alabama launches brochure campaign for Civil War 150th anniversary

December 27, 2010

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To commemorate the 150th anniversary of the start of the American Civil War, the Alabama state tourism agency has begun a campaign to promote the historical and cultural significance of the Heart of Dixie.

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Brochures: define your target and clarify your message

December 27, 2010

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Brochures: define your target and clarify your message

Many corporations create brochures to offer potential customers and clients as reading material.

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Brochures are more direct than the web initiatives

December 22, 2010

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Brochures are more direct than the web initiatives

To some, brochures may seem like an archaic marketing technique.

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Paper company releases brochure praising multichannel marketing initiatives

December 15, 2010

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Paper company releases brochure praising multichannel marketing initiatives

Coming off a year of enormous changes and transitions in the marketing world, an Ohio paper manufacturer has released a brochure touting the importance of integrated marketing initiatives in the increasingly digitized world.NewPage's "Getting Personal" brochure is an educational pamphlet that points out the relevance of social media, search engine optimization, mobile, print and other [...]

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Deciding on what to send in a direct mail campaign

November 3, 2010

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Deciding on what to send in a direct mail campaign

Direct mail marketing is most effective when campaigns are able to isolate a target demographic. Indiscriminately sending out letters and print material to a wide population will likely yield a low return on investment, as the majority of consumers are readily able to sift out mail that is not important to them.Marketers who want to [...]

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Direct mail advice for the modern print marketer

November 2, 2010

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Direct mail is becoming a more controversial marketing technique, particularly as marketers avert their attention to more novel mediums, such as email and social media. However, as with any other trend, there will always be a niche appeal. However, deciding on how to approach a direct mail campaign is the tricky part. Where marketers once [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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Brochures are one of the most versatile marketing options

October 20, 2010

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Brochures are one of the most versatile marketing options

Of all print marketing formats, brochures can offer the most information in a compact, easily accessible size. As opposed to online content, brochures are less straining to read and can be delivered in a more personable way.Julia Hyde explains for AllBusiness.com why print marketing initiatives are still vital components to an overall marketing campaign: credibility [...]

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Advice for creating a marketing brochure

October 1, 2010

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Advice for creating a marketing brochure

For small businesses looking to diversify their customer base, print mediums can be an effective way of maintaining a broad marketing initiative. Particularly for small businesses, brochures can be a credible way to show clients, customers and business partners that you are serious about what you do.Brochure design will elicit all preliminary reactions to you [...]

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Print brochure campaign a success for Huntington College

September 29, 2010

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Print brochure campaign a success for Huntington College

Although print marketing is an effective way to reach an audience, it can be inefficient if done incorrectly. Huntington College recognized this problem in its brochure marketing campaign. The school’s brochures were lengthy and overwhelming – as they are at most educational institutions that offer a range of studies. This made it difficult to isolate [...]

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