The business card! That ancient print object that has been hooking-people-up for centuries can be both a thing of simple beauty and a hideous design Medusa that turns all tasteful sensibilities to stone! While I don’t purport to be the world’s greatest design expert, I’ve been in the design and marketing business long enough to [...]
Archive | Print Marketing
May 1, 2012
What is a sell sheet? Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply [...]
April 24, 2012
On Sunday, May 13th, family members will be running around like headless chickens trying to find the ideal gift to buy mom or trying to find a restaurant that isn’t completely booked up for Mother’s Day breakfast. Your business shouldn’t miss out on this massive marketing opportunity. Here are 3 effective print marketing ideas to send to your customers this Mother’s Day.
April 19, 2012
The (Short) Story Behind Some Of The World’s Most Iconic Logos Picture a famous logo from the 20th century. It’s very likely that it came from Chermayeff & Geismar. Here, Ivan Chermayeff and Tom Geismar founders of the influential branding and graphic design studio along with Sagi Haviv, who became the firm’s third partner in [...]
April 10, 2012
These particular poster designs have been created by extremely talented artists and designers who have used amazing visual language, artistic skill, and conceptual thinking to create some inspirational work. I hope that these designs inspire you in your own poster design work!
March 23, 2012
As the summer season nears, sending examples of photography work to clients and customers should be a no-brainer. Great imagery defines the photographer and sending people examples of this imagery is essential.
March 20, 2012
Crystal’s desk at our office has become a shrine to all the weird, cool, and brilliant customers we have at NextDayFlyers; “Sometimes on my break you will find me wandering around our warehouse looking at some of the most cool, awesome, outrageous, interesting, and pretty flyers you will ever see.”
March 2, 2012
Infograph outlining NextDayFlyers reduced FedEx shipping prices – explaining why customers on the East Coast can now get their prints shipped faster and at a better rate. Discover our will-call location and see how fast it is to pick up prints for customers in theGreater Manhattan area.
February 7, 2012
In January I turned another year older and clever marketers took advantage of the opportunity to touch base with me via their print campaigns. Businesses which gather demographic data such as birthdates have two pieces of useful information. One, they now know how old their customers are and from this they can make assumptions into [...]
January 31, 2012
The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.
January 24, 2012
The business card is often one of the first things that non-professionals or design beginners will try to design themselves. Here’s 5 essential rules to consider before designing your business card.
January 17, 2012
Calling all East Coast business professionals, resellers, brokers, and designers! Our new facility in Saddle Brook, New Jersey is up-and-running and ready to provide customers with reduced shipping and will call pick-up orders. NextDayFlyers has always been the print choice for demanding professionals who need offset quality print products delivered to them in a hurry. [...]
October 20, 2011
Portrait Photography: Perfecting Your Techniques Pictures of people are so captivating because humans enjoy looking at other human beings. Many studies have been conducted that demonstrate this principle. Eye movement tracking research solidifies this observation. Our eyes are drawn to the eyes of others. Portrait photography is a great way to ensure that your subject [...]
September 27, 2011
Companies that want to find an advertising edge often look toward subtle tactics.
September 23, 2011
Today’s advertising landscape is littered with all manner of attempts to capture the attention of consumers.