Archive | Print Marketing

Photobomb: Portrait Photography

October 20, 2011

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Portrait Photography: Perfecting Your Techniques Pictures of people are so captivating because humans enjoy looking at other human beings. Many studies have been conducted that demonstrate this principle. Eye movement tracking research solidifies this observation. Our eyes are drawn to the eyes of others. Portrait photography is a great way to ensure that your subject [...]

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Magnets Can Help With Small Business Marketing Campaigns

September 27, 2011

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Magnets Can Help With Small Business Marketing Campaigns

Companies that want to find an advertising edge often look toward subtle tactics.

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Stickers Help Designers Undertake a Campaign of Guerrilla Marketing

September 23, 2011

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Stickers Help Designers Undertake a Campaign of Guerrilla Marketing

Today’s advertising landscape is littered with all manner of attempts to capture the attention of consumers.

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Print Marketing Used to Promote Wellness and Fitness

September 22, 2011

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Print Marketing Used to Promote Wellness and Fitness

The key to a successful chiropractic practice lies in attracting new patients and retaining existing patients.

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Schools That Engage In Video Marketing Should Print Their DVD Covers

September 21, 2011

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Schools That Engage In Video Marketing Should Print Their DVD Covers

Competition among private schools and universities can be fierce.

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Direct Mail Is Cost-Effective and Target-Efficient

September 20, 2011

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Direct Mail Is Cost-Effective and Target-Efficient

Consumers are constantly bombarded with flashy ads that usually confuse the facts and try to entice the viewer with misleading information.

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Charitable Organizations Can Provide Bonuses to Donors With Gift Certificates

September 20, 2011

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Charitable Organizations Can Provide Bonuses to Donors With Gift Certificates

A great deal of creativity is necessary for nonprofit groups to successfully solicit donations.

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Nightclub Advertising Demands the Use of Flyers

September 20, 2011

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Nightclub Advertising Demands the Use of Flyers

The typical person who frequents nightclubs is probably constantly on the go.

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Best Marketing Campaigns Innovate Not Imitate

September 19, 2011

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Best Marketing Campaigns Innovate Not Imitate

Many companies cannot outspend their competition on expensive advertising campaigns and promotions that basically buy customers away from other brands.

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Bookmarks Spell Business For the Design Industry

September 19, 2011

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Bookmarks Spell Business For the Design Industry

Using a direct and targeted approach to find clients and customers is something with which all contractors and small business owners are familiar.

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Tell the Whole Story of a Small Business With a Printed Booklet

September 16, 2011

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Tell the Whole Story of a Small Business With a Printed Booklet

Local companies and small businesses can sometimes feel overwhelmed by the competition that they face from large corporations.

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Non-Profit Organizations That Join Forces Can Use Printed Materials

September 15, 2011

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Non-Profit Organizations That Join Forces Can Use Printed Materials

The business world is full of companies that, whether they want to or not, must compete with one another for every client and dollar.

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Door Hangers Create an Atmosphere Around an Event That Can’t Be Ignored

September 14, 2011

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Door Hangers Create an Atmosphere Around an Event That Can’t Be Ignored

When people receive notices or invitations in the mail, there is no mystery whatsoever about the information.

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Tickets Create an Interesting Marketing Opportunity

September 14, 2011

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Tickets Create an Interesting Marketing Opportunity

Small businesses, design firms and other organizations that are in need of unique marketing campaigns must constantly struggle to find an advertising niche in which they can operate.

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Brochures can ensure public safety

September 14, 2011

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Brochures can ensure public safety

Because the materials are easily distributed and hold plenty of information in a tiny package, brochures are a great way to create awareness or get an important message out to a large number of people.

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