Archive | Print Marketing

Study claims marketing budgets to increase in 2011

November 1, 2010

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Study claims marketing budgets to increase in 2011

A new survey conducted by GrowBiz Media and Zoomerang claims that small and mid-sized business are planning to increase their marketing budgets in 2011. The study, which involved 750 businesses of fewer than 1,000 employees, found that the growing role of social media as a marketing platform was one of the major reasons for the [...]

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A creative business card implies a creative business

October 29, 2010

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A creative business card implies a creative business

Business cards have remained a popular self-marketing tool even as web technology has allowed for novel forms of communication through digital formats. Part of the reason why business cards have remained relevant is because of their unique capacity to creatively represent an individual or business.Mark Jamroz, vice president and creative director of the Birmingham, Alabama-based [...]

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Print campaign proves huge success for Texas Motor Speedway

October 28, 2010

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Print campaign proves huge success for Texas Motor Speedway

Eddie Gossage, president of the Texas Motor Speedway, says he likes to doodle for inspiration. More recently, he developed an idea for a print-focused marketing campaign that features little more than hot rods with flames and women dressed in minimal garb.As trite as the "No Limits" campaign may seem, it has proven to be quite [...]

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Advertising with print flyers in parking lots

October 28, 2010

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Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots. Companies should consider a few things before forging ahead with such [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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Tips for launching an effective postcard marketing campaign

October 28, 2010

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A postcard marketing campaign is an inexpensive way to maximize your company’s direct mail exposure. Postcards are cost-efficient and offer a visual incentive to delve further into the information provided. However, because postcards are smaller than other print marketing mediums, it is often a good idea to entice audiences with special offers, discounts or sales. [...]

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Ad firm surprises awards with a win for its print ad campaign

October 27, 2010

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Ad firm surprises awards with a win for its print ad campaign

The 50th annual Ad Club of Boston Hatch has given its "Best advertising in New England" award to a print ad campaign – an unexpected turn in an industry that is increasingly dominated by digital advertising.The winning ad firm, Brand Content, was recognized for its series of print ads for the Boston Breakers women's professional [...]

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Adopting greener print marketing practices

October 21, 2010

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Adopting greener print marketing practices

Most businesses do not deny the benefits of a print marketing program, especially in the context of a comprehensive multi-platform campaign. But what does irk some professionals is the environmental impact print can pose.It's important to note that print is here to stay, but that does not rule out sustainable practices. More and more, companies [...]

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Brochures are one of the most versatile marketing options

October 20, 2010

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Brochures are one of the most versatile marketing options

Of all print marketing formats, brochures can offer the most information in a compact, easily accessible size. As opposed to online content, brochures are less straining to read and can be delivered in a more personable way.Julia Hyde explains for AllBusiness.com why print marketing initiatives are still vital components to an overall marketing campaign: credibility [...]

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Email marketing and emerging trends

October 20, 2010

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Email marketing and emerging trends

Contrary to a lot of opinions, email marketing continues to grow as one of the most cost-effective promotional measures. However, there are certain techniques businesses should employ to maximize their marketing prospects.Shorter emails are more likely to engage recipients, as consumers do not have time to read long essays about why one product or service [...]

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B2B magazine announces print marketing award winners

October 19, 2010

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B2B magazine announces print marketing award winners

Business-to-business marketing firm Mobium was awarded BtoB magazine's Best Print Campaign recognition. The annual award is the highest in the category of print marketing."These are the Emmy’s of b-to-b marketing, and reflect competition from across the country. Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and [...]

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Young people prefer print marketing over online in almost all categories

October 18, 2010

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Young people prefer print marketing over online in almost all categories

A new study conducted by Epsilon Targeting reveals that most young people prefer offline print marketing over online marketing communication channels. The report, called "Finding the Right Channel Combination: What Drives Channel Choice?" surveyed 2,500 U.S. and 2,200 Canadian households, finding that most 18-34 year-olds favor direct mail marketing in almost all categories.Two-thirds (66 percent) [...]

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Integrated creativity in marketing campaigns

October 15, 2010

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Integrated creativity in marketing campaigns

Integrated marketing campaigns should spread exposure across a wide range of media. By embracing several different channels, you are embracing the different micro-cultures that exist within them, thereby maximizing brand awareness.However, a creative concept for one medium might not necessarily work for a different medium. Certain formats such as YouTube are good for launching video [...]

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Branching offline into direct marketing

October 14, 2010

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Branching offline into direct marketing

Online advertising is a critical component to launching an effective marketing campaign. But recently, many businesses are embracing traditional mediums to maximize their exposure.Flixster and Google are just a couple of these companies that are adopting offline methods to promote their services. Flixster, a social movie network, will introduce an in-theater campaign this fall, while [...]

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Diverse marketing campaign contributes to huge Census return rate

October 13, 2010

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Diverse marketing campaign contributes to huge Census return rate

Draftfcb, a New York marketing firm, was summoned by the U.S. Census Bureau to help lead a massive nationwide campaign aimed at ensuring optimal returns on 2010 census reports. Working alongside other companies, Draftfcb coordinated the overall initiative, which included 210 individual media plans across a number of different population sectors.Of principle concern was getting [...]

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