Archive | Print Marketing

Ecommerce retailer rolls out massive direct mail campaign

November 2, 2010

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Ecommerce retailer rolls out massive direct mail campaign

Still in its infancy, ecommerce site Soap.com has launched a massive direct mail campaign in an attempt to raise awareness and generate new customers for the cosmetics and home supplies retailer.Over the weekend, the company sent 1 million postcards to residents in the New York City area. The cards include a same-day delivery offer, as [...]

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Direct mail advice for the modern print marketer

November 2, 2010

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Direct mail is becoming a more controversial marketing technique, particularly as marketers avert their attention to more novel mediums, such as email and social media. However, as with any other trend, there will always be a niche appeal. However, deciding on how to approach a direct mail campaign is the tricky part. Where marketers once [...]

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Creating a print campaign hierarchy

November 1, 2010

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Creating a print campaign hierarchy

Print marketing campaigns are valuable customer retention and creation sources. That being said, no initiative should be launched without a full analysis and outline of the campaign's goals, targets and methods.But given recent technological innovations in both print and web marketing, the two forms of marketing have begun to diverge more than ever – each [...]

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Future trends of direct marketing

November 1, 2010

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Future trends of direct marketing

Direct marketing is an ever-evolving industry. For businesses to stay on top of current trends it is important to look forward and anticipate the direction marketing is headed toward.One emerging trend among direct mail marketers is that of more efficient and measured mailing practices, especially as postage prices increase. "Send a marketing email before you [...]

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Graphic designer creates uniquely designed soccer charts, donates proceeds to charity

November 1, 2010

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Graphic designer creates uniquely designed soccer charts, donates proceeds to charity

In response to "uninspiring and visually dull" newspaper spreads and fixtures that promoted this year's World Cup, David Watson, a British graphic designer, created a series of match charts and posters to promote soccer leagues and events worldwide, with a share of proceeds going to the UNICEF's Soccer Aid project.Watson adhered to a "less is [...]

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Study claims marketing budgets to increase in 2011

November 1, 2010

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Study claims marketing budgets to increase in 2011

A new survey conducted by GrowBiz Media and Zoomerang claims that small and mid-sized business are planning to increase their marketing budgets in 2011. The study, which involved 750 businesses of fewer than 1,000 employees, found that the growing role of social media as a marketing platform was one of the major reasons for the [...]

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A creative business card implies a creative business

October 29, 2010

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A creative business card implies a creative business

Business cards have remained a popular self-marketing tool even as web technology has allowed for novel forms of communication through digital formats. Part of the reason why business cards have remained relevant is because of their unique capacity to creatively represent an individual or business.Mark Jamroz, vice president and creative director of the Birmingham, Alabama-based [...]

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Print campaign proves huge success for Texas Motor Speedway

October 28, 2010

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Print campaign proves huge success for Texas Motor Speedway

Eddie Gossage, president of the Texas Motor Speedway, says he likes to doodle for inspiration. More recently, he developed an idea for a print-focused marketing campaign that features little more than hot rods with flames and women dressed in minimal garb.As trite as the "No Limits" campaign may seem, it has proven to be quite [...]

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Advertising with print flyers in parking lots

October 28, 2010

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Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots. Companies should consider a few things before forging ahead with such [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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Tips for launching an effective postcard marketing campaign

October 28, 2010

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A postcard marketing campaign is an inexpensive way to maximize your company’s direct mail exposure. Postcards are cost-efficient and offer a visual incentive to delve further into the information provided. However, because postcards are smaller than other print marketing mediums, it is often a good idea to entice audiences with special offers, discounts or sales. [...]

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Ad firm surprises awards with a win for its print ad campaign

October 27, 2010

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Ad firm surprises awards with a win for its print ad campaign

The 50th annual Ad Club of Boston Hatch has given its "Best advertising in New England" award to a print ad campaign – an unexpected turn in an industry that is increasingly dominated by digital advertising.The winning ad firm, Brand Content, was recognized for its series of print ads for the Boston Breakers women's professional [...]

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Adopting greener print marketing practices

October 21, 2010

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Adopting greener print marketing practices

Most businesses do not deny the benefits of a print marketing program, especially in the context of a comprehensive multi-platform campaign. But what does irk some professionals is the environmental impact print can pose.It's important to note that print is here to stay, but that does not rule out sustainable practices. More and more, companies [...]

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Brochures are one of the most versatile marketing options

October 20, 2010

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Brochures are one of the most versatile marketing options

Of all print marketing formats, brochures can offer the most information in a compact, easily accessible size. As opposed to online content, brochures are less straining to read and can be delivered in a more personable way.Julia Hyde explains for AllBusiness.com why print marketing initiatives are still vital components to an overall marketing campaign: credibility [...]

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Email marketing and emerging trends

October 20, 2010

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Email marketing and emerging trends

Contrary to a lot of opinions, email marketing continues to grow as one of the most cost-effective promotional measures. However, there are certain techniques businesses should employ to maximize their marketing prospects.Shorter emails are more likely to engage recipients, as consumers do not have time to read long essays about why one product or service [...]

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