Print marketing materials must constantly evolve to stand out from the competition. One such tactic is a pop-up display kit that can be used for displays at conferences, exhibitions or anywhere consumers should be targeted.
The Cross Media 2012 will be held in London, where commercial printers, marketers, design and creatives, brand owners and their advertising and marketing agencies will be provided with insight into current and future developments in the integrative marketing industry.
According to Money Web, the Consumer Protection Act will significantly impact direct and indirect marketing practices, particularly on how they can promote the supply of goods and services to consumers.
While luxury brands usually promote a glamorous lifestyle through fancy advertisements in high-end magazines, Marketing Week reports some are starting to communicate with the consumer more personally through direct marketing.
Merkle, a customer relationship marketing agency, and Chief Marketing Officer Council, a network of corporate marketing leaders, announced the winners of the first ever Marketing Innovation Awards for their superior customer engagement marketing.