Archive | Print Marketing

Email marketing and emerging trends

October 20, 2010

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Email marketing and emerging trends

Contrary to a lot of opinions, email marketing continues to grow as one of the most cost-effective promotional measures. However, there are certain techniques businesses should employ to maximize their marketing prospects.Shorter emails are more likely to engage recipients, as consumers do not have time to read long essays about why one product or service [...]

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B2B magazine announces print marketing award winners

October 19, 2010

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B2B magazine announces print marketing award winners

Business-to-business marketing firm Mobium was awarded BtoB magazine's Best Print Campaign recognition. The annual award is the highest in the category of print marketing."These are the Emmy’s of b-to-b marketing, and reflect competition from across the country. Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and [...]

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Young people prefer print marketing over online in almost all categories

October 18, 2010

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Young people prefer print marketing over online in almost all categories

A new study conducted by Epsilon Targeting reveals that most young people prefer offline print marketing over online marketing communication channels. The report, called "Finding the Right Channel Combination: What Drives Channel Choice?" surveyed 2,500 U.S. and 2,200 Canadian households, finding that most 18-34 year-olds favor direct mail marketing in almost all categories.Two-thirds (66 percent) [...]

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Integrated creativity in marketing campaigns

October 15, 2010

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Integrated creativity in marketing campaigns

Integrated marketing campaigns should spread exposure across a wide range of media. By embracing several different channels, you are embracing the different micro-cultures that exist within them, thereby maximizing brand awareness.However, a creative concept for one medium might not necessarily work for a different medium. Certain formats such as YouTube are good for launching video [...]

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Branching offline into direct marketing

October 14, 2010

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Branching offline into direct marketing

Online advertising is a critical component to launching an effective marketing campaign. But recently, many businesses are embracing traditional mediums to maximize their exposure.Flixster and Google are just a couple of these companies that are adopting offline methods to promote their services. Flixster, a social movie network, will introduce an in-theater campaign this fall, while [...]

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Diverse marketing campaign contributes to huge Census return rate

October 13, 2010

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Diverse marketing campaign contributes to huge Census return rate

Draftfcb, a New York marketing firm, was summoned by the U.S. Census Bureau to help lead a massive nationwide campaign aimed at ensuring optimal returns on 2010 census reports. Working alongside other companies, Draftfcb coordinated the overall initiative, which included 210 individual media plans across a number of different population sectors.Of principle concern was getting [...]

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Study reveals benefits of direct mail marketing with CDs and DVDs

October 13, 2010

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Study reveals benefits of direct mail marketing with CDs and DVDs

A new study conducted by DiscMail Direct and Direct Marketing Association finds that 91 percent of respondents are more likely to open mail containing a CD or DVD in it. Apparently, the tactile sensation of a disc elicits excitement in direct mail recipients.The study also found that of those who preferred to open mail containing [...]

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Spreading print ad campaigns for less

October 11, 2010

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Spreading print ad campaigns for less

Studies show that print advertising is still more effective than online or digital formats, but many small businesses refrain from allocating an adequate portion of their advertising budget to print precisely because of the expense. However, print marketing need not be a costly endeavor. If coordinated efficiently, small businesses can run a print ad or [...]

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The etiquette of business cards

October 8, 2010

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The etiquette of business cards

The popularity of business cards continues to thrive despite the growing ubiquity of digital technologies. They retain a degree of "realness" and a sense of confirmation that is not as apparent with information that can be scanned onto your phone or lost in a sea of electronic messaging systems."You are branding yourself (with a business [...]

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Using keywords in marketing copy

October 8, 2010

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Using keywords in marketing copy

The craft of copywriting is often overlooked in creating effective marketing material. One reason is because the web allows so many people to immediately publish their thoughts – a trend that seems to circumvent the strategic process of writing to communicate a specific marketing goal.But the styles of web writing versus print writing have changed [...]

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What to post versus what to print

October 7, 2010

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What to post versus what to print

It has become clear over the last decade that marketing materials should not be identical across separate formats, especially regarding print and the web. However, there remains debate over what kind of material should be printed and what should be left for the internet.First and foremost, never print material that is already on your company’s [...]

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eBay launches new print and digital marketing campaign

October 6, 2010

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eBay launches new print and digital marketing campaign

Online auction retailer eBay has launched a new print and digital marketing campaign aimed at raising awareness about the site’s Buyer Protection program – a system by which eBay provides coverage for all purchases made on the site and, it claims, increases consumer confidence while allowing small businesses to compete with larger retail chains.The initiative [...]

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Forging a multi-channel marketing campaign for your business

October 5, 2010

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Forging a multi-channel marketing campaign for your business

With the influx of new technologies and digital mediums, marketing is becoming more and more about options. But a wealth of options does not mean businesses should have to choose from among them. An effective, modern marketing campaign should utilize print and email techniques as much as events, advertising and social media techniques.In a survey [...]

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Posters offer the broadest range of style

October 4, 2010

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Posters offer the broadest range of style

Posters are one of the most versatile styles of print design. In terms of sheer marketing effect, a well-made poster is unrivalled in its ability to turn heads and elicit thought. For printers, designers and marketers looking to add a poster to their resumes, it is important to have an understanding of the different styles [...]

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Postcard Pet Project raises food and money for local animal shelters

October 1, 2010

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Postcard Pet Project raises food and money for local animal shelters

Nikki Moustaki, a pet enthusiast and writer from south Florida, has launched a postcard project aimed at providing homeless pets and animals with food. The Pet Postcard Project has been in operation for three years and has raised more than 90,000 pounds of food for various animal shelters around the country.For every photo or postcard [...]

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