Archive | Print Marketing

Diverse marketing campaign contributes to huge Census return rate

October 13, 2010

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Diverse marketing campaign contributes to huge Census return rate

Draftfcb, a New York marketing firm, was summoned by the U.S. Census Bureau to help lead a massive nationwide campaign aimed at ensuring optimal returns on 2010 census reports. Working alongside other companies, Draftfcb coordinated the overall initiative, which included 210 individual media plans across a number of different population sectors.Of principle concern was getting [...]

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Study reveals benefits of direct mail marketing with CDs and DVDs

October 13, 2010

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Study reveals benefits of direct mail marketing with CDs and DVDs

A new study conducted by DiscMail Direct and Direct Marketing Association finds that 91 percent of respondents are more likely to open mail containing a CD or DVD in it. Apparently, the tactile sensation of a disc elicits excitement in direct mail recipients.The study also found that of those who preferred to open mail containing [...]

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Spreading print ad campaigns for less

October 11, 2010

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Spreading print ad campaigns for less

Studies show that print advertising is still more effective than online or digital formats, but many small businesses refrain from allocating an adequate portion of their advertising budget to print precisely because of the expense. However, print marketing need not be a costly endeavor. If coordinated efficiently, small businesses can run a print ad or [...]

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The etiquette of business cards

October 8, 2010

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The etiquette of business cards

The popularity of business cards continues to thrive despite the growing ubiquity of digital technologies. They retain a degree of "realness" and a sense of confirmation that is not as apparent with information that can be scanned onto your phone or lost in a sea of electronic messaging systems."You are branding yourself (with a business [...]

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Using keywords in marketing copy

October 8, 2010

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Using keywords in marketing copy

The craft of copywriting is often overlooked in creating effective marketing material. One reason is because the web allows so many people to immediately publish their thoughts – a trend that seems to circumvent the strategic process of writing to communicate a specific marketing goal.But the styles of web writing versus print writing have changed [...]

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What to post versus what to print

October 7, 2010

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What to post versus what to print

It has become clear over the last decade that marketing materials should not be identical across separate formats, especially regarding print and the web. However, there remains debate over what kind of material should be printed and what should be left for the internet.First and foremost, never print material that is already on your company’s [...]

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eBay launches new print and digital marketing campaign

October 6, 2010

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eBay launches new print and digital marketing campaign

Online auction retailer eBay has launched a new print and digital marketing campaign aimed at raising awareness about the site’s Buyer Protection program – a system by which eBay provides coverage for all purchases made on the site and, it claims, increases consumer confidence while allowing small businesses to compete with larger retail chains.The initiative [...]

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Forging a multi-channel marketing campaign for your business

October 5, 2010

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Forging a multi-channel marketing campaign for your business

With the influx of new technologies and digital mediums, marketing is becoming more and more about options. But a wealth of options does not mean businesses should have to choose from among them. An effective, modern marketing campaign should utilize print and email techniques as much as events, advertising and social media techniques.In a survey [...]

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Posters offer the broadest range of style

October 4, 2010

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Posters offer the broadest range of style

Posters are one of the most versatile styles of print design. In terms of sheer marketing effect, a well-made poster is unrivalled in its ability to turn heads and elicit thought. For printers, designers and marketers looking to add a poster to their resumes, it is important to have an understanding of the different styles [...]

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Postcard Pet Project raises food and money for local animal shelters

October 1, 2010

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Postcard Pet Project raises food and money for local animal shelters

Nikki Moustaki, a pet enthusiast and writer from south Florida, has launched a postcard project aimed at providing homeless pets and animals with food. The Pet Postcard Project has been in operation for three years and has raised more than 90,000 pounds of food for various animal shelters around the country.For every photo or postcard [...]

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Three crucial points for a successful print marketing campaign

September 30, 2010

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Three crucial points for a successful print marketing campaign

Print marketing is still one of the most effective ways to promote a business or product. People only want to spend so much time looking at computer or television screens, so the potential to deliver a palpable object into the hands of an audience is a much sought-after advertising goal.For businesses or professionals looking to [...]

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Wal-mart adopts smaller ?green? business cards

September 30, 2010

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Wal-mart adopts smaller ?green? business cards

Many Walmart employees are switching to smaller, more environmentally efficient business cards. The cards require less paper to make and cite that they have been “printed on 100% post consumer recycled paper.” Also, due to the smaller size, the cards reduce the amount of ink used.The cards are not required among Walmart employees, but many [...]

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Print brochure campaign a success for Huntington College

September 29, 2010

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Print brochure campaign a success for Huntington College

Although print marketing is an effective way to reach an audience, it can be inefficient if done incorrectly. Huntington College recognized this problem in its brochure marketing campaign. The school’s brochures were lengthy and overwhelming – as they are at most educational institutions that offer a range of studies. This made it difficult to isolate [...]

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Company launches campaign to promote the importance of paper

September 27, 2010

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Company launches campaign to promote the importance of paper

A leading paper manufacturer has announced a new ad campaign designed to increase public awareness of paper products. Domtar Corporation’s “Paper Because” campaign will include advertisements in the New York Times, Fast Company, the Wall Street Journal and National Geographic, among other publications. “There are times when no substitute for paper will suffice,” said Domtar [...]

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Printing in the digital world

September 24, 2010

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Printing in the digital world

As eReader sales skyrocket and newspapers shift their medium to the internet, print digitization has become a pressing issue. According to Seth Kahan at Fast Company, the U.S. print industry is valued between $140 billion and $150 billion dollars. With so much capital allotted, it is important to stay updated on print industry news and [...]

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