Archive | Graphic Design Tips

Business cards are marketing tools as much as sources of information

December 7, 2010

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Business cards are marketing tools as much as sources of information

Business cards may be the most ubiquitous personal marketing medium around, but far too many professionals use them in dull and uninspired ways. For a device that is meant to attract the attention of potential customers or business partners, it is surprising that so few get creative in developing their cards.As they are small and one [...]

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Planning your graphic design for the holidays

December 2, 2010

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Planning your graphic design for the holidays

For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]

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Postcards and holiday greetings are nostalgic instruments of communication

November 29, 2010

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Postcards and holiday greetings are nostalgic instruments of communication

Postcards and holiday greeting cards share a lot in common. For one, they both serve to connect friends and relatives over a distance. They also offer an element of visual appeal – be it a scenic image of a vacation spot or a photograph of the kids.But now, with the ubiquity of email, social media [...]

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As part of a multichannel campaign, social media can help small businesses achieve marketing goals

November 24, 2010

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Social media has turned marketing and advertising on its head in recent years. But many small businesses make the mistake of approaching their social media campaigns as they would any other marketing medium. Consequently, many marketers are beginning to doubt the benefits of social networking for business purposes. A September survey conducted by Network Solutions [...]

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Small businesses should develop a style guide for outsourced graphic designers

November 23, 2010

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Small businesses should develop a style guide for outsourced graphic designers

Maintaining a style that stays uniform throughout all visual, print, advertising and design channels can be a challenge for small businesses that hire outsourced or freelance graphic designers. They can be a valuable asset in terms of bringing in new insights, experiences and the ideas that come with it, but in the end, nobody knows [...]

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Cost-effective marketing tips for small businesses

November 23, 2010

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Cost-effective marketing tips for small businesses

Sometimes the most effective improvements to your marketing campaign can be achieved with little to no effort – financial or physical. All you need is a bit of creative resourcefulness.Take, for example, your business card – the primary tool from which all self-promotion and personal contact information is obtained. A greeting, photograph or message in the [...]

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Restaurant marketing should be more personal

November 19, 2010

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Restaurant marketing should be more personal

A survey conducted earlier this year by the National Restaurant Association found that the No. 1 special occasion for dining out is someone's birthday, with 55 percent of respondents claiming they went out to eat on their birthday.However, many small businesses in the restaurant industry fail to implement appropriate marketing campaigns aimed at encouraging this [...]

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

November 17, 2010

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

The New Hampshire Fish and Game Department has launched a unique postcard marketing campaign to promote deer hunting in the Granite State. The postcards, which are being circulated through online and print formats, feature hunters stumbling upon deer footprints the size of trees and scat the size of basketballs.The campaign, which is obviously intended to [...]

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London postcard exhibit envisions post-global warming future

November 16, 2010

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London postcard exhibit envisions post-global warming future

As a reflection of how postcards elicit nostalgia and a sense of yearning, two British artists have compiled a series of postcards depicting an apocalyptic future of London as a result of global warming.For the project – titled "London Futures: Postcards From The Future" – Robert Graves and Didier Madoc-Jones digitally imposed images of a [...]

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Kansas City artists creates large-scale postcard mural

November 9, 2010

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Kansas City artists creates large-scale postcard mural

A Kansas City, Missouri, artist has won a design competition hosted by the Charlotte Street Foundation. Judith Levy's "Panoramic Postcards" piece consists of four large-scale composites of old postcards from her own collection.The postcards, which are all authentic images and antiques, work together to create a large, fictitious image – a graphic design technique that [...]

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Connecticut graphic design firm wins award for postcard direct mail campaign

November 3, 2010

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Connecticut graphic design firm wins award for postcard direct mail campaign

Elements LLC, a graphic design and marketing firm based out of New Haven, Connecticut, is a recent recipient of the American Graphic Design award presented by Graphic Design USA. The award was in recognition of the company's "Stone for Every Season" direct mail postcard campaign for Connecticut Stone Supplies, a natural rock retailer and supplier.The [...]

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Graphic designer creates uniquely designed soccer charts, donates proceeds to charity

November 1, 2010

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Graphic designer creates uniquely designed soccer charts, donates proceeds to charity

In response to "uninspiring and visually dull" newspaper spreads and fixtures that promoted this year's World Cup, David Watson, a British graphic designer, created a series of match charts and posters to promote soccer leagues and events worldwide, with a share of proceeds going to the UNICEF's Soccer Aid project.Watson adhered to a "less is [...]

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Print marketing for local election campaigns

October 28, 2010

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As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition. [...]

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Adobe announces winner of graphic design contest

October 27, 2010

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Adobe announces winner of graphic design contest

Adobe Systems announced earlier this week the winners of the software company's 10th annual Adobe Design Achievement Awards. The award honors the best and most accomplished students in the field of graphic design across 52 different countries and includes more than 20,000 participants."It's very important for design education to be engaged and involved in producing the [...]

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Adopting greener print marketing practices

October 21, 2010

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Adopting greener print marketing practices

Most businesses do not deny the benefits of a print marketing program, especially in the context of a comprehensive multi-platform campaign. But what does irk some professionals is the environmental impact print can pose.It's important to note that print is here to stay, but that does not rule out sustainable practices. More and more, companies [...]

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