Archive | Graphic Design Tips

Wedding invitation print and design ideas

January 3, 2011

0 Comments

Wedding invitation print and design ideas

Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.

Continue reading...

A style guide can help outsourced graphic designers adapt smoothly

December 30, 2010

0 Comments

A style guide can help outsourced graphic designers adapt smoothly

As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.

Continue reading...

The design elements of concert posters

December 29, 2010

0 Comments

free festival poster template

As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.

Continue reading...

Designing a marketing newsletter

December 29, 2010

0 Comments

Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

Continue reading...

Design tips for effective business cards

December 29, 2010

0 Comments

Design tips for effective business cards

In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.

Continue reading...

The art of paper folding in graphic design and marketing

December 28, 2010

0 Comments

The art of paper folding in graphic design and marketing

As print media becomes a narrower marketing medium, it’s up to professionals to forge unique and innovative campaigns.

Continue reading...

The role of contrast in graphic design

December 28, 2010

0 Comments

The role of contrast in graphic design

When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.

Continue reading...

Overcoming creative blocks for graphic designers

December 27, 2010

0 Comments

Overcoming creative blocks for graphic designers

One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.

Continue reading...

Small business tips for designing a company logo

December 10, 2010

0 Comments

Small business tips for designing a company logo

At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]

Continue reading...

Business cards are marketing tools as much as sources of information

December 7, 2010

0 Comments

Business cards are marketing tools as much as sources of information

Business cards may be the most ubiquitous personal marketing medium around, but far too many professionals use them in dull and uninspired ways. For a device that is meant to attract the attention of potential customers or business partners, it is surprising that so few get creative in developing their cards.As they are small and one [...]

Continue reading...

Planning your graphic design for the holidays

December 2, 2010

0 Comments

Planning your graphic design for the holidays

For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]

Continue reading...

Postcards and holiday greetings are nostalgic instruments of communication

November 29, 2010

0 Comments

Postcards and holiday greetings are nostalgic instruments of communication

Postcards and holiday greeting cards share a lot in common. For one, they both serve to connect friends and relatives over a distance. They also offer an element of visual appeal – be it a scenic image of a vacation spot or a photograph of the kids.But now, with the ubiquity of email, social media [...]

Continue reading...

As part of a multichannel campaign, social media can help small businesses achieve marketing goals

November 24, 2010

0 Comments

Social media has turned marketing and advertising on its head in recent years. But many small businesses make the mistake of approaching their social media campaigns as they would any other marketing medium. Consequently, many marketers are beginning to doubt the benefits of social networking for business purposes. A September survey conducted by Network Solutions [...]

Continue reading...

Small businesses should develop a style guide for outsourced graphic designers

November 23, 2010

0 Comments

Small businesses should develop a style guide for outsourced graphic designers

Maintaining a style that stays uniform throughout all visual, print, advertising and design channels can be a challenge for small businesses that hire outsourced or freelance graphic designers. They can be a valuable asset in terms of bringing in new insights, experiences and the ideas that come with it, but in the end, nobody knows [...]

Continue reading...

Cost-effective marketing tips for small businesses

November 23, 2010

0 Comments

Cost-effective marketing tips for small businesses

Sometimes the most effective improvements to your marketing campaign can be achieved with little to no effort – financial or physical. All you need is a bit of creative resourcefulness.Take, for example, your business card – the primary tool from which all self-promotion and personal contact information is obtained. A greeting, photograph or message in the [...]

Continue reading...
Web Statistics