Archive | Graphic Design Tips

Designing a marketing newsletter

December 29, 2010

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Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

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Design tips for effective business cards

December 29, 2010

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Design tips for effective business cards

In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.

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The art of paper folding in graphic design and marketing

December 28, 2010

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The art of paper folding in graphic design and marketing

As print media becomes a narrower marketing medium, it’s up to professionals to forge unique and innovative campaigns.

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The role of contrast in graphic design

December 28, 2010

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The role of contrast in graphic design

When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.

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Overcoming creative blocks for graphic designers

December 27, 2010

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Overcoming creative blocks for graphic designers

One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.

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Small business tips for designing a company logo

December 10, 2010

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Small business tips for designing a company logo

At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]

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Business cards are marketing tools as much as sources of information

December 7, 2010

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Business cards are marketing tools as much as sources of information

Business cards may be the most ubiquitous personal marketing medium around, but far too many professionals use them in dull and uninspired ways. For a device that is meant to attract the attention of potential customers or business partners, it is surprising that so few get creative in developing their cards.As they are small and one [...]

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Planning your graphic design for the holidays

December 2, 2010

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Planning your graphic design for the holidays

For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]

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Postcards and holiday greetings are nostalgic instruments of communication

November 29, 2010

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Postcards and holiday greetings are nostalgic instruments of communication

Postcards and holiday greeting cards share a lot in common. For one, they both serve to connect friends and relatives over a distance. They also offer an element of visual appeal – be it a scenic image of a vacation spot or a photograph of the kids.But now, with the ubiquity of email, social media [...]

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As part of a multichannel campaign, social media can help small businesses achieve marketing goals

November 24, 2010

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As part of a multichannel campaign, social media can help small businesses achieve marketing goals

Social media has turned marketing and advertising on its head in recent years. But many small businesses make the mistake of approaching their social media campaigns as they would any other marketing medium.Consequently, many marketers are beginning to doubt the benefits of social networking for business purposes. A September survey conducted by Network Solutions and [...]

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Small businesses should develop a style guide for outsourced graphic designers

November 23, 2010

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Small businesses should develop a style guide for outsourced graphic designers

Maintaining a style that stays uniform throughout all visual, print, advertising and design channels can be a challenge for small businesses that hire outsourced or freelance graphic designers. They can be a valuable asset in terms of bringing in new insights, experiences and the ideas that come with it, but in the end, nobody knows [...]

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Cost-effective marketing tips for small businesses

November 23, 2010

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Cost-effective marketing tips for small businesses

Sometimes the most effective improvements to your marketing campaign can be achieved with little to no effort – financial or physical. All you need is a bit of creative resourcefulness.Take, for example, your business card – the primary tool from which all self-promotion and personal contact information is obtained. A greeting, photograph or message in the [...]

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Restaurant marketing should be more personal

November 19, 2010

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Restaurant marketing should be more personal

A survey conducted earlier this year by the National Restaurant Association found that the No. 1 special occasion for dining out is someone's birthday, with 55 percent of respondents claiming they went out to eat on their birthday.However, many small businesses in the restaurant industry fail to implement appropriate marketing campaigns aimed at encouraging this [...]

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

November 17, 2010

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New Hampshire Fish and Game campaign features absurd depictions of deer hunting

The New Hampshire Fish and Game Department has launched a unique postcard marketing campaign to promote deer hunting in the Granite State. The postcards, which are being circulated through online and print formats, feature hunters stumbling upon deer footprints the size of trees and scat the size of basketballs.The campaign, which is obviously intended to [...]

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London postcard exhibit envisions post-global warming future

November 16, 2010

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London postcard exhibit envisions post-global warming future

As a reflection of how postcards elicit nostalgia and a sense of yearning, two British artists have compiled a series of postcards depicting an apocalyptic future of London as a result of global warming.For the project – titled "London Futures: Postcards From The Future" – Robert Graves and Didier Madoc-Jones digitally imposed images of a [...]

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