As businesses begin to understand the marketing value of quick-response codes, others are already one-step ahead, discovering new uses for an innovation that many have heralded as the bridge between print and digital mediums.
Archive | Graphic Design Tips
February 1, 2011
According to a recent survey by BtoB magazine, the majority of businesses – both small and large – are expected to boost their marketing budgets this year.
January 27, 2011
While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.
January 20, 2011
The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.
January 19, 2011
Shoppers are more likely to respond to advertisements with human faces, a survey released this week found.
January 10, 2011
As a new startup gets its feet off the ground, they are going to need make headway on the advertising and marketing front.
January 3, 2011
Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.
December 30, 2010
As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.
As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.
Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.
In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.
December 28, 2010
As print media becomes a narrower marketing medium, it’s up to professionals to forge unique and innovative campaigns.
December 28, 2010
When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.
December 27, 2010
One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.
December 10, 2010
At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]