As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.
Archive | Graphic Design Tips
December 30, 2010
As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.
Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.
In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.
December 28, 2010
As print media becomes a narrower marketing medium, it’s up to professionals to forge unique and innovative campaigns.
December 28, 2010
When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.
December 27, 2010
One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.
December 10, 2010
At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]
December 7, 2010
Business cards may be the most ubiquitous personal marketing medium around, but far too many professionals use them in dull and uninspired ways. For a device that is meant to attract the attention of potential customers or business partners, it is surprising that so few get creative in developing their cards.As they are small and one [...]
December 2, 2010
For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]
November 29, 2010
Postcards and holiday greeting cards share a lot in common. For one, they both serve to connect friends and relatives over a distance. They also offer an element of visual appeal – be it a scenic image of a vacation spot or a photograph of the kids.But now, with the ubiquity of email, social media [...]
November 24, 2010
Social media has turned marketing and advertising on its head in recent years. But many small businesses make the mistake of approaching their social media campaigns as they would any other marketing medium. Consequently, many marketers are beginning to doubt the benefits of social networking for business purposes. A September survey conducted by Network Solutions [...]
November 23, 2010
Maintaining a style that stays uniform throughout all visual, print, advertising and design channels can be a challenge for small businesses that hire outsourced or freelance graphic designers. They can be a valuable asset in terms of bringing in new insights, experiences and the ideas that come with it, but in the end, nobody knows [...]
November 23, 2010
Sometimes the most effective improvements to your marketing campaign can be achieved with little to no effort – financial or physical. All you need is a bit of creative resourcefulness.Take, for example, your business card – the primary tool from which all self-promotion and personal contact information is obtained. A greeting, photograph or message in the [...]
November 19, 2010
A survey conducted earlier this year by the National Restaurant Association found that the No. 1 special occasion for dining out is someone's birthday, with 55 percent of respondents claiming they went out to eat on their birthday.However, many small businesses in the restaurant industry fail to implement appropriate marketing campaigns aimed at encouraging this [...]