Archive | Graphic Design Tips

Postcard Power

May 20, 2011

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The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]

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The Role of Lines in Graphic Design

May 20, 2011

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The Role of Lines in Graphic Design

While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.

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Google Narrows Down Graphic Design Contest

May 12, 2011

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Google Narrows Down Graphic Design Contest

Tech and search engine giant Google has narrowed down the prospects for its annual “Doodle 4 Google” contest, which calls on students K-12 to create a Google homepage design, with the winners receiving scholarship funds and technology grants.

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A Very Brief Overview of Color Theory

May 9, 2011

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A Very Brief Overview of Color Theory

While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.

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Tips on Typography and Contrast in Graphic Design

May 6, 2011

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Tips on Typography and Contrast in Graphic Design

When it comes to graphic design, whether one is creating a marketing brochure or a web page, contrast is key.

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Finding the Right Graphic Designer

April 28, 2011

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Finding the Right Graphic Designer

Graphic design almost always has to be outsourced, as effective and appealing design tends to require years of practice and experience to perfect.

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Advice for Creating a Memorable Logo

April 7, 2011

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Advice for Creating a Memorable Logo

Creating a unique and effective company logo may not be the most pressing task for a startup business, but it is certainly something that should be considered down the road.

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Liven Up Content With Visuals

April 4, 2011

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Liven Up Content With Visuals

Whether your business is marketing directly to consumers or to other businesses, the demand for original and timely content is becoming a pressing concern.

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What to Include on a Business Card

March 3, 2011

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What to Include on a Business Card

The business card is perhaps the most important tool in your arsenal of self-marketing materials.

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Study: Celebrity Print Ads Earn Higher Readership

February 25, 2011

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Print advertisements that feature celebrities garner higher responses than those that do not, according to a study released this week by Starch Advertising Research.

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Report Outlines Printing Industry’s Road to Recovery

February 23, 2011

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While most industries look forward to the the economic recovery as the light at the end of the tunnel for their financial struggles, the printing industry is a bit more tentative.

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Printing Professionals to Gather at UV Print Conference

February 23, 2011

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Printing Professionals to Gather at UV Print Conference

Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.

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As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

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As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

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Business Cards: Be Unique

February 17, 2011

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Business Cards: Be Unique

As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.

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Print industry on the rebound, study finds

February 16, 2011

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Print industry on the rebound, study finds

A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.

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