The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]
Archive | Graphic Design Tips
May 20, 2011
While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.
May 12, 2011
Tech and search engine giant Google has narrowed down the prospects for its annual “Doodle 4 Google” contest, which calls on students K-12 to create a Google homepage design, with the winners receiving scholarship funds and technology grants.
May 9, 2011
While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.
May 6, 2011
When it comes to graphic design, whether one is creating a marketing brochure or a web page, contrast is key.
April 28, 2011
Graphic design almost always has to be outsourced, as effective and appealing design tends to require years of practice and experience to perfect.
April 7, 2011
Creating a unique and effective company logo may not be the most pressing task for a startup business, but it is certainly something that should be considered down the road.
April 4, 2011
Whether your business is marketing directly to consumers or to other businesses, the demand for original and timely content is becoming a pressing concern.
March 3, 2011
The business card is perhaps the most important tool in your arsenal of self-marketing materials.
February 25, 2011
Print advertisements that feature celebrities garner higher responses than those that do not, according to a study released this week by Starch Advertising Research.
February 23, 2011
While most industries look forward to the the economic recovery as the light at the end of the tunnel for their financial struggles, the printing industry is a bit more tentative.
February 23, 2011
Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.
February 21, 2011
As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.
February 17, 2011
As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.
February 16, 2011
A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.