Archive | Graphic Design Tips

Printing Professionals to Gather at UV Print Conference

February 23, 2011

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Printing Professionals to Gather at UV Print Conference

Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.

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As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

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As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

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Business Cards: Be Unique

February 17, 2011

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Business Cards: Be Unique

As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.

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Print industry on the rebound, study finds

February 16, 2011

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Print industry on the rebound, study finds

A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.

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Business cards an emerging trend in QR marketing

February 15, 2011

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Business cards an emerging trend in QR marketing

As businesses begin to understand the marketing value of quick-response codes, others are already one-step ahead, discovering new uses for an innovation that many have heralded as the bridge between print and digital mediums.

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A few tips for creating an effective company slogan

February 1, 2011

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A few tips for creating an effective company slogan

According to a recent survey by BtoB magazine, the majority of businesses – both small and large – are expected to boost their marketing budgets this year.

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Be simple, confident and clear in your print ads

January 27, 2011

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Be simple, confident and clear in your print ads

While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.

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British Postcard Show displays postcards from artists around the world

January 20, 2011

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British Postcard Show displays postcards from artists around the world

The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.

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Shoppers more likely to take a second glance at images with human faces, study finds

January 19, 2011

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Shoppers more likely to take a second glance at images with human faces, study finds

Shoppers are more likely to respond to advertisements with human faces, a survey released this week found.

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Designing and pitching print advertisements for startup companies

January 10, 2011

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Designing and pitching print advertisements for startup companies

As a new startup gets its feet off the ground, they are going to need make headway on the advertising and marketing front.

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Wedding invitation print and design ideas

January 3, 2011

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Wedding invitation print and design ideas

Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.

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A style guide can help outsourced graphic designers adapt smoothly

December 30, 2010

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A style guide can help outsourced graphic designers adapt smoothly

As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.

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The design elements of concert posters

December 29, 2010

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The design elements of concert posters

As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.

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Designing a marketing newsletter

December 29, 2010

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Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

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Design tips for effective business cards

December 29, 2010

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Design tips for effective business cards

In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.

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