Creating a unique and effective company logo may not be the most pressing task for a startup business, but it is certainly something that should be considered down the road.
Archive | Graphic Design Tips
April 4, 2011
Whether your business is marketing directly to consumers or to other businesses, the demand for original and timely content is becoming a pressing concern.
March 3, 2011
The business card is perhaps the most important tool in your arsenal of self-marketing materials.
February 25, 2011
Print advertisements that feature celebrities garner higher responses than those that do not, according to a study released this week by Starch Advertising Research.
February 23, 2011
While most industries look forward to the the economic recovery as the light at the end of the tunnel for their financial struggles, the printing industry is a bit more tentative.
February 23, 2011
Professionals in the printing and graphic arts industries will gather at the Print UV Conference in Las Vegas from March 6-9.
February 21, 2011
As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.
February 17, 2011
As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.
February 16, 2011
A new survey released Wednesday by Semper International – a Boston, Massachusetts-based temp placement firm – suggests the graphic arts and printing industries are beginning to recover from the economic downturn.
February 15, 2011
As businesses begin to understand the marketing value of quick-response codes, others are already one-step ahead, discovering new uses for an innovation that many have heralded as the bridge between print and digital mediums.
February 1, 2011
According to a recent survey by BtoB magazine, the majority of businesses – both small and large – are expected to boost their marketing budgets this year.
January 27, 2011
While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.
January 20, 2011
The International Postcard Show in Nottingham, England, is underway this week, displaying 342 postcard artworks designed by local and international artists.
January 19, 2011
Shoppers are more likely to respond to advertisements with human faces, a survey released this week found.
January 10, 2011
As a new startup gets its feet off the ground, they are going to need make headway on the advertising and marketing front.