Groups looking to market themselves in unique ways often turn to printed materials.
Archive | Graphic Design Tips
September 12, 2011
July 14, 2011
To be a successful direct marketing professional requires an analytical, as well as creative, approach to every campaign.
June 21, 2011
The United States Postal Service has launched a new campaign that illustrates the power of catalogs for both online and print transactions.
June 16, 2011
With its 40th anniversary just around the corner, the internationally recognized Nike Swoosh symbol illustrates the potential immortality of inventive marketing.
June 15, 2011
Merkle, a customer relationship marketing agency, and Chief Marketing Officer Council, a network of corporate marketing leaders, announced the winners of the first ever Marketing Innovation Awards for their superior customer engagement marketing.
June 14, 2011
Biomedia, a print media company, has developed a range of entirely biodegradable and recyclable print media products.
June 9, 2011
An old chestnut of graphic design is being replaced by a new, simpler layout.
June 7, 2011
Striking a balance between print and digital worlds can be a challenge.
May 24, 2011
When developing a print marketing campaign, website or company logo, it is likely a good idea to hire a graphic designer – even if only for consulting purposes.
May 20, 2011
The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]
May 20, 2011
While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.
May 12, 2011
Tech and search engine giant Google has narrowed down the prospects for its annual “Doodle 4 Google” contest, which calls on students K-12 to create a Google homepage design, with the winners receiving scholarship funds and technology grants.
May 9, 2011
While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.
May 6, 2011
When it comes to graphic design, whether one is creating a marketing brochure or a web page, contrast is key.
April 28, 2011
Graphic design almost always has to be outsourced, as effective and appealing design tends to require years of practice and experience to perfect.