Archive | Graphic Design Tips

30 Cool Logo Sticker Promotions

April 3, 2012

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30 examples of the sticker as a simple but brilliant promotion! Whether you use it as a portable branding device, a guerrilla marketing tool, or a product label, it has an eye-catching appeal that makes it hard to ignore.

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Design Tutorial 1: Black and White Flyer Design using Vectors and Pixels

March 6, 2012

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Black and White PSD file

Background I needed to create a different looking club flyer design for a nightclub owner who didn’t want the typical “sexy-girl” look. The club in question played a lot of ambient, jungle, and dub-step stuff – the kind of dance music for the student and musically-sophisticated club crowd in Miami. This is not the version [...]

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10 Tips for Creating your Brochure

January 31, 2012

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brochure design

The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.

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5 Steps to Designing your Business Card

January 24, 2012

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minimal_creative _card

The business card is often one of the first things that non-professionals or design beginners will try to design themselves. Here’s 5 essential rules to consider before designing your business card.

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Design Roundup #50: Top 10 Websites for Designers

October 5, 2011

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Design Roundup #50: Top 10 Websites for Designers

Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.

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Printed Materials Allow Companies and Individuals to Create Their Own Designs

September 12, 2011

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Printed Materials Allow Companies and Individuals to Create Their Own Designs

Groups looking to market themselves in unique ways often turn to printed materials.

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Marketers must be creative and analytical to launch a successful campaign

July 14, 2011

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Marketers must be creative and analytical to launch a successful campaign

To be a successful direct marketing professional requires an analytical, as well as creative, approach to every campaign.

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USPS Direct Mail Solutions

June 21, 2011

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The United States Postal Service has launched a new campaign that illustrates the power of catalogs for both online and print transactions.

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40 years later, still recognizable

June 16, 2011

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40 years later, still recognizable

With its 40th anniversary just around the corner, the internationally recognized Nike Swoosh symbol illustrates the potential immortality of inventive marketing.

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Winners of Marketing Innovation Award

June 15, 2011

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Winners of Marketing Innovation Award

Merkle, a customer relationship marketing agency, and Chief Marketing Officer Council, a network of corporate marketing leaders, announced the winners of the first ever Marketing Innovation Awards for their superior customer engagement marketing.

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Biodegradable Print Media Coming to the UK

June 14, 2011

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Biodegradable Print Media Coming to the UK

Biomedia, a print media company, has developed a range of entirely biodegradable and recyclable print media products.

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Food Pyramid Design to be Replaced by Food Plate

June 9, 2011

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Food Pyramid Design to be Replaced by Food Plate

An old chestnut of graphic design is being replaced by a new, simpler layout.

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Design Consistency Evokes Professionalism

June 7, 2011

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Design Consistency Evokes Professionalism

Striking a balance between print and digital worlds can be a challenge.

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Colors and their Emotional Responses

May 24, 2011

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Colors and their Emotional Responses

When developing a print marketing campaign, website or company logo, it is likely a good idea to hire a graphic designer – even if only for consulting purposes.

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Postcard Power

May 20, 2011

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The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]

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