Archive | Graphic Design Tips

Printed Materials Allow Companies and Individuals to Create Their Own Designs

September 12, 2011

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Printed Materials Allow Companies and Individuals to Create Their Own Designs

Groups looking to market themselves in unique ways often turn to printed materials.

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Marketers must be creative and analytical to launch a successful campaign

July 14, 2011

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Marketers must be creative and analytical to launch a successful campaign

To be a successful direct marketing professional requires an analytical, as well as creative, approach to every campaign.

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USPS Direct Mail Solutions

June 21, 2011

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The United States Postal Service has launched a new campaign that illustrates the power of catalogs for both online and print transactions.

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40 years later, still recognizable

June 16, 2011

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40 years later, still recognizable

With its 40th anniversary just around the corner, the internationally recognized Nike Swoosh symbol illustrates the potential immortality of inventive marketing.

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Winners of Marketing Innovation Award

June 15, 2011

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Winners of Marketing Innovation Award

Merkle, a customer relationship marketing agency, and Chief Marketing Officer Council, a network of corporate marketing leaders, announced the winners of the first ever Marketing Innovation Awards for their superior customer engagement marketing.

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Biodegradable Print Media Coming to the UK

June 14, 2011

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Biodegradable Print Media Coming to the UK

Biomedia, a print media company, has developed a range of entirely biodegradable and recyclable print media products.

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Food Pyramid Design to be Replaced by Food Plate

June 9, 2011

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Food Pyramid Design to be Replaced by Food Plate

An old chestnut of graphic design is being replaced by a new, simpler layout.

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Design Consistency Evokes Professionalism

June 7, 2011

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Design Consistency Evokes Professionalism

Striking a balance between print and digital worlds can be a challenge.

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Colors and their Emotional Responses

May 24, 2011

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Colors and their Emotional Responses

When developing a print marketing campaign, website or company logo, it is likely a good idea to hire a graphic designer – even if only for consulting purposes.

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Postcard Power

May 20, 2011

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The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction [...]

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The Role of Lines in Graphic Design

May 20, 2011

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The Role of Lines in Graphic Design

While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.

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Google Narrows Down Graphic Design Contest

May 12, 2011

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Google Narrows Down Graphic Design Contest

Tech and search engine giant Google has narrowed down the prospects for its annual “Doodle 4 Google” contest, which calls on students K-12 to create a Google homepage design, with the winners receiving scholarship funds and technology grants.

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A Very Brief Overview of Color Theory

May 9, 2011

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A Very Brief Overview of Color Theory

While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.

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Tips on Typography and Contrast in Graphic Design

May 6, 2011

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Tips on Typography and Contrast in Graphic Design

When it comes to graphic design, whether one is creating a marketing brochure or a web page, contrast is key.

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Finding the Right Graphic Designer

April 28, 2011

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Finding the Right Graphic Designer

Graphic design almost always has to be outsourced, as effective and appealing design tends to require years of practice and experience to perfect.

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