Archive | Graphic Design Tips & Resources

As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

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As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

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Business Cards: Be Unique

February 17, 2011

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Business Cards: Be Unique

As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.

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Be simple, confident and clear in your print ads

January 27, 2011

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Be simple, confident and clear in your print ads

While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.

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Wedding invitation print and design ideas

January 3, 2011

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Wedding invitation print and design ideas

Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.

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A style guide can help outsourced graphic designers adapt smoothly

December 30, 2010

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A style guide can help outsourced graphic designers adapt smoothly

As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.

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Designing a marketing newsletter

December 29, 2010

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Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

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The role of contrast in graphic design

December 28, 2010

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The role of contrast in graphic design

When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.

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Overcoming creative blocks for graphic designers

December 27, 2010

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Overcoming creative blocks for graphic designers

One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.

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Small business tips for designing a company logo

December 10, 2010

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Small business tips for designing a company logo

At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]

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Planning your graphic design for the holidays

December 2, 2010

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Planning your graphic design for the holidays

For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]

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Adopting greener print marketing practices

October 21, 2010

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Adopting greener print marketing practices

Most businesses do not deny the benefits of a print marketing program, especially in the context of a comprehensive multi-platform campaign. But what does irk some professionals is the environmental impact print can pose.It's important to note that print is here to stay, but that does not rule out sustainable practices. More and more, companies [...]

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