Archive | Graphic Design Tips & Resources

Printed Materials Allow Companies and Individuals to Create Their Own Designs

September 12, 2011

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Printed Materials Allow Companies and Individuals to Create Their Own Designs

Groups looking to market themselves in unique ways often turn to printed materials.

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Design Consistency Evokes Professionalism

June 7, 2011

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Design Consistency Evokes Professionalism

Striking a balance between print and digital worlds can be a challenge.

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Colors and their Emotional Responses

May 24, 2011

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Colors and their Emotional Responses

When developing a print marketing campaign, website or company logo, it is likely a good idea to hire a graphic designer – even if only for consulting purposes.

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The Role of Lines in Graphic Design

May 20, 2011

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The Role of Lines in Graphic Design

While trends in graphic design tend to change with the times, reflecting generational tastes, cultural changes and popular movements, there are some basic concepts that seem to remain consistent through the years.

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A Very Brief Overview of Color Theory

May 9, 2011

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A Very Brief Overview of Color Theory

While professional graphic designers usually undergo years of studying, practice and work experience to reach a level consistent with industry standards, it is nonetheless invaluable to brush up on one’s knowledge of color theory.

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Tips on Typography and Contrast in Graphic Design

May 6, 2011

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Tips on Typography and Contrast in Graphic Design

When it comes to graphic design, whether one is creating a marketing brochure or a web page, contrast is key.

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Finding the Right Graphic Designer

April 28, 2011

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Finding the Right Graphic Designer

Graphic design almost always has to be outsourced, as effective and appealing design tends to require years of practice and experience to perfect.

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Advice for Creating a Memorable Logo

April 7, 2011

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Advice for Creating a Memorable Logo

Creating a unique and effective company logo may not be the most pressing task for a startup business, but it is certainly something that should be considered down the road.

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Liven Up Content With Visuals

April 4, 2011

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Liven Up Content With Visuals

Whether your business is marketing directly to consumers or to other businesses, the demand for original and timely content is becoming a pressing concern.

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As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

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As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

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Business Cards: Be Unique

February 17, 2011

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Business Cards: Be Unique

As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.

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Be simple, confident and clear in your print ads

January 27, 2011

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Be simple, confident and clear in your print ads

While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.

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Wedding invitation print and design ideas

January 3, 2011

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Wedding invitation print and design ideas

Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.

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A style guide can help outsourced graphic designers adapt smoothly

December 30, 2010

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A style guide can help outsourced graphic designers adapt smoothly

As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.

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Designing a marketing newsletter

December 29, 2010

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Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

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