Creating a unique and effective company logo may not be the most pressing task for a startup business, but it is certainly something that should be considered down the road.
Archive | Graphic Design Tips & Resources
April 4, 2011
Whether your business is marketing directly to consumers or to other businesses, the demand for original and timely content is becoming a pressing concern.
February 21, 2011
As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.
February 17, 2011
As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.
January 27, 2011
While the print-versus-digital nature of the modern marketing universe can sometimes give the impression that businesses must choose between two separate and distinct mediums, it is not always that simple.
January 3, 2011
Preparing for a wedding is a notoriously stressful and complicated process, and one of the most contentious projects is designing the appropriate invitation for the occasion.
December 30, 2010
As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.
December 29, 2010
Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.
December 28, 2010
When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.
December 27, 2010
One of the most frustrating problems for graphic designers and printers, or really any creative professional, is creative stagnation – the failure to come up with good ideas.
December 10, 2010
At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]
December 2, 2010
For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]
October 21, 2010
Most businesses do not deny the benefits of a print marketing program, especially in the context of a comprehensive multi-platform campaign. But what does irk some professionals is the environmental impact print can pose.It's important to note that print is here to stay, but that does not rule out sustainable practices. More and more, companies [...]