Archive | Marketing Tips

Marketing In the Digital Age: A Short Course in Success for the Online Entrepreneur

May 13, 2011

0 Comments

With more and more people earning extra money or earning a living by selling online, the number of websites dedicated to this pursuit is still growing exponentially. With ebay being the granddaddy there are sites like etsy, zazzle, café press, and others that provide a wealth of handholding to a person who is just starting [...]

Continue reading...

Tips & Bits #28: Subject Line Testing

May 9, 2011

0 Comments

Objective: creating subject lines that get people to open e-mail messages and unlock the marketing messages inside. Presenting: Test ideas for subject lines to get the best results that you can, out of your emails.  

Continue reading...

What’s Next: Marketing Dos and Don’ts

May 6, 2011

0 Comments

Our latest “What’s Next” topic was sent by Chad Davis from Burning Sands Graphic Design of Long Beach, California.

Continue reading...

Cross-Media Advantage: The Circle of Life

May 6, 2011

0 Comments

In the beginning, there were magazines (before radio and TV). Then television created the “magazine” format program (such as 60 Minutes, 20/20, 48 Hours). Now, the magazine comes around full-circle as we see TV programming crossing over to the printed magazine format.

Continue reading...

Tips & Bits #27: Loyalty Cards

May 2, 2011

0 Comments

Is your wallet or purse overflowing with loyalty cards? If you’re like most people, you probably buy many things over and over again. A growing number of marketers want you to keep coming back for more when the time comes for you to refill, restock or replenish your supply of whatever product or service (usually [...]

Continue reading...

Copy Chat: A Handful of Tips to Improve Your Writing

April 29, 2011

0 Comments

Most writers make a similar mistake (who can blame them?). They believe that people love to read – an easy assumption to make because most writers love to read. Becoming a better writer requires this perception to be set aside and write to a reader who is reluctant at best and is, for the most [...]

Continue reading...

5 Simple Tips For Image Search SEO

April 29, 2011

0 Comments

Standoff in Africa: Zebras vs Giraffes

There are a lot of people out there performing image searches when researching products and services. If you have a graphics design website, a photography website, an ecommerce website, or even a personal blog, it is very likely that you have a lot of pictures on your website. You should always be thinking about how to optimize your images. Here is a list of 5 simple image optimization tips that will help you on your journey into image search optimization and SEO for your pictures

Continue reading...

Tips & Bits #26: Marketers are going for the gold

April 25, 2011

0 Comments

Gold is hot these days. It’s almost impossible to watch television without someone offering to buy your gold. In the past months, the price has shot up to nearly $1,500 an ounce. Advertisements for investing in gold have skyrocketed, too. But all the attention that gold is garnering lately has not gone unnoticed by marketers. [...]

Continue reading...

The Cross Media Advantage: Forging a Contemporary Cross-Channel Marketing Campaign

April 22, 2011

0 Comments

The economic downturn of the past few years has, of course, been troubling, but it’s interesting to note how powerless it has been in stalling all the marketing innovations that have arisen in its wake.

Continue reading...

Marketing in the Digital Age: Retargeting

April 22, 2011

0 Comments

Marketers are spending big bucks on digital media thanks to the impact of Facebook and YouTube. Of course, SEO is a key component of every online effort. But there’s another strategic tool many advertisers have not woven into their campaigns: retargeting.

Continue reading...

Tips & Bits #25: The Code That Can Help You Maintain Your Sanity

April 18, 2011

0 Comments

If you or your company creates documents, forms or other kinds of printed materials on an ongoing basis, the practice of labeling each issue with a Literature Code is worthy of your consideration. Now you may be thinking that your business is too small for such a system – that you don’t have enough different [...]

Continue reading...

Paper and Its Place In Your Marketing Mix

April 15, 2011

0 Comments

Environmentally friendly          Global climate change             Landfill Sustainable                              Eco-conscious                          Recycle Carbon footprint                      Paperless office                        De-forestation They are words we see in the news every day. Why? Because a growing number of people are concerned about the state of health of the global ecosystem in which we live.

Continue reading...

Tips & Bits #24: Power of the Pamphlet

April 11, 2011

0 Comments

A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to [...]

Continue reading...

SEO Tips For 2011: Writing Optimized Title Tags

April 8, 2011

0 Comments

SEO robot

I’m a sucker for SEO talk. It’s pretty much my favorite thing. And I love it when I hear other SEOs make sweeping generalizations about SEO strategies and methods. For example, I recently overheard someone talking about title tags. Apparently, they should always contain the brand *and* be less than or equal to 70 characters. Sure. Okay. That is the general rule of thumb for title tags. But is it right for every website in every industry all of the time? I say “NO WAY!” Let me tell you why.

Continue reading...

Lost In Translation: Corporate Failures Abroad

April 8, 2011

0 Comments

Translation

Many American companies want to sell their products in foreign countries to increase revenue. Quite frequently the advertising created in America doesn’t work abroad. Here are a few examples of the difficulties encountered by some of the biggest brands on earth.

Continue reading...
Web Statistics