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Category: Marketing Tips

15 Marketing Insights That Inspired Us In 2013

People in marketing, publicity, and social media have a lot to say. Some may argue that in fact they have TOO MUCH to say! But no matter what you feel about the media industry, you cannot deny that there are a heck of a lot of smart cookies that work in media! As a tribute to some of those insightful individuals, we have put together some of the best marketing tweets, quotes, and posts of 2013.…

Branding Your Band: 10 Band Stickers and Band Logos That Rule!

When it comes to selling your music, the artwork can often be just as important as the music itself in terms of getting attention and selling copies. It needs to be made clear that your band is talented, exciting, and like no other! Here are 10 band stickers that show how important a great logo is.…

Social Networking: How It Can Go Wrong and What You Can Do About It

No matter where you look, there’s always an opportunity to utilize social networking. Facebook, Twitter, Pinterest, Google+, blogs—no matter the medium, social networking allows the sharing of information between people. This post explores the things that can go wrong with your social media and what you can do about It.…

Direct Mailers to Die For! 5 Ways to Promote & 5 of the Best Mail Promotions You’ll Ever See!

Let’s be honest, your postcard mailer and other direct mail campaigns can get a little pricey if you want to do something customized and unique. Once you’ve factored in the number of recipients, postcard mailing rate, and other mailing necessities, there is often little left in your budget to spend on the actual prints! But the strength and success of a campaign is not necessarily in the printing expense but in the idea itself. Here are 5 ways that you can stand-out-from-the-crowd and 5 brilliant examples of successful postcard mailer and direct mailing campaings:…

5 of the Most Inspirational Ad Campaign Posters from Around the World

A strong concept makes the viewer happy, intrigued, outraged, or even a little bit sad. Unfortunately in advertising, this emotion is transient and fleeting and may be forgotten quickly. But every now and again, a really strong and inspirational ad campaign is created that gets into a viewers head and imprints this idea forevermore into the viewer’s brain vault. Use the following 5 ad campaigns from around the world to inspire your own campaign ideas and marketing concepts and start creating the most memorable posters and print promotions……

5 Winning Advertising Techniques for Posters, Flyers, and Mailers

A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:…

The Non-Profit Marketing Guide to Persuasive Storytelling

Recently updated on October 16th, 2017 at 11:10 pmNon- profit marketing is about telling your story. Your very existence as an organization has a story behind it; a cause that people have rallied around, a service that somebody needed, or a social movement that is improving lives. To market your…