best direct mail ideas

Direct Mailers to Die For! 5 Ways to Promote & 5 of the Best Mail Promotions You’ll Ever See!

Let’s be honest, your postcard mailer and other direct mail campaigns can get a little pricey if you want to do something customized and unique. Once you’ve factored in the number of recipients, postcard mailing rate, and other mailing necessities, there is often little left in your budget to spend on the actual prints! But the strength and success of a campaign is not necessarily in the printing expense but in the idea itself. Here are 5 ways that you can stand-out-from-the-crowd and 5 brilliant examples of successful postcard mailer and direct mailing campaings:

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5 of the Most Inspirational Ad Campaign Posters from Around the World

A strong concept makes the viewer happy, intrigued, outraged, or even a little bit sad. Unfortunately in advertising, this emotion is transient and fleeting and may be forgotten quickly. But every now and again, a really strong and inspirational ad campaign is created that gets into a viewers head and imprints this idea forevermore into the viewer’s brain vault. Use the following 5 ad campaigns from around the world to inspire your own campaign ideas and marketing concepts and start creating the most memorable posters and print promotions…

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Comforta Baby 18082011

5 Winning Advertising Techniques for Posters, Flyers, and Mailers

A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:

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