Pictures might be thought of as merely pretty devices to amuse and delight when you have the time for a little diversion. All that is true, but in a way it’s only the tip of the iceberg as far as pictures go….Discover the importance of why a sketch is better than a speech in this visually obsessive era.
Selling is always tough and now that everyone is online and bombarded with publicity messages on all sides, it’s getting tougher. In this article, we discover some useful tips for making the right impression on your customers.
No matter where you look, there’s always an opportunity to utilize social networking. Facebook, Twitter, Pinterest, Google+, blogs—no matter the medium, social networking allows the sharing of information between people. This post explores the things that can go wrong with your social media and what you can do about It.
Let’s be honest, your postcard mailer and other direct mail campaigns can get a little pricey if you want to do something customized and unique. Once you’ve factored in the number of recipients, postcard mailing rate, and other mailing necessities, there is often little left in your budget to spend on the actual prints! But the strength and success of a campaign is not necessarily in the printing expense but in the idea itself. Here are 5 ways that you can stand-out-from-the-crowd and 5 brilliant examples of successful postcard mailer and direct mailing campaings:
A strong concept makes the viewer happy, intrigued, outraged, or even a little bit sad. Unfortunately in advertising, this emotion is transient and fleeting and may be forgotten quickly. But every now and again, a really strong and inspirational ad campaign is created that gets into a viewers head and imprints this idea forevermore into the viewer’s brain vault. Use the following 5 ad campaigns from around the world to inspire your own campaign ideas and marketing concepts and start creating the most memorable posters and print promotions…
See some great small business advertising ideas the won’t break the bank and will get people talking? We have put together some guerrilla style promotion ideas and that will make you very happy if you don’t have the money for mass mailers, expensive radio slots, magazine ads, and other business advertisements.
A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:
Non- profit marketing is about telling your story. Your very existence as an organization has a story behind it; a cause that people have rallied around, a service that somebody needed, or a social movement that is improving lives. To market your organization, you need to make this story as exciting and compelling as possible […]