Archive | Marketing Tips

Tips & Bits #35: Shortcuts to Keeping It Short and Sweet

July 11, 2011

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Research conducted by the Radicati Group showed that corporate email traffic is substantial and on the rise: the average user sends 34 emails and receives 99 emails a day. At the same time, the average consumer is inundated with over 3000 messages a day from various media sources.

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The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden

July 8, 2011

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Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!

Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff

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Tips & Bits #34: A Crash Course in Content Marketing

July 5, 2011

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Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.

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Know Your Customer: Who Is Your Customer?

July 1, 2011

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The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.

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Copy Chat: A Lesson From Legend John Caples

July 1, 2011

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John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.

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Tips & Bits #33: Low-Budget Advertising Tactics for Small Businesses

June 27, 2011

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Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.

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Tips & Bits #32: LinkedIn is the Social Media Tool You Can’t Afford To Snub

June 13, 2011

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The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.

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Marketing in the Digital Age: The Fine Points of Strategy Development

June 10, 2011

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Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.

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Copy Chat: Humor in Advertising

June 10, 2011

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Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.

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Tips & Bits #31: Truth in Advertising

June 6, 2011

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The Ninth Commandment insists that we tell the truth. And as ordinary citizens we try our best to do so. But what happens when we put on our marketing hats? In recent years, it seems as if the rules have been tossed out the window.

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Small Business, Big Marketing: What’s The Big Idea?

June 3, 2011

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Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.

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Copy Chat: A Lesson From Legend Claude C. Hopkins

May 27, 2011

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As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!

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The Cross Media Advantage – The Story of Joe Zeff Design

May 27, 2011

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Bringing 3-D design to a tablet device near you. Designer Joe Zeff first established himself in the print world, at venerable publications such as The New York Times and Time magazine, where he helped pioneer 3-D graphics for print using the same animation software James Cameron employed for Titanic.

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Tips & Bits #30: Survey Says… Tips for Creating Effective Customer Satisfaction Surveys

May 23, 2011

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Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions. That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power [...]

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Tips & Bits #29 – QR Codes and Why You’ll Be Seeing A Lot More of Them

May 16, 2011

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The QR code is more or less a two-dimensional bar code. The technology of QR codes is available to businesses of all sizes. They offer huge opportunities and have very little added costs to implement in a marketing campaign.

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