A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:
Non- profit marketing is about telling your story. Your very existence as an organization has a story behind it; a cause that people have rallied around, a service that somebody needed, or a social movement that is improving lives. To market your organization, you need to make this story as exciting and compelling as possible […]
Bake sales, church carnivals, and family fun days are all tried and tested ways to raise funds but modern and discerning church goers are often looking for something a bit different. To get people excited about your church and community, we have gathered together 5 ideas that put the “fun” back into your church fundraiser.
Don’t know what paper to use for your printing? Not sure what all the substrates sizes are? Take a look at our a handy paper types infographic to use as a reference for all your print projects.
At NextDayFlyers we offer products and services for both Traditional (bulk mail) and EDDM (Every Door Direct Mail). We have created an infographic to help customers choose the service that’s right for their type of business.
Confidence in the housing market is coming back. Take L.A. and Orange County areas as examples: although housing inventories are relatively low, the demand for homes are running high. And home prices around the country have been on a steady increase. If you’re a realtor, it’s the perfect time to seize the opportunity and make sure all your marketing materials are in tip-top shape.
Here are ways to give your business a boost while the market is hot.
Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.
2012 was the year of major brand redesign. Some of the worlds biggest brands like eBay and Microsoft ditched their familiar images for straighter, simpler, and more serious versions of their previous looks. In this post we will review some of these logo designs and track the overall trend of a cleaner and more graphically adaptable brand that company’s are taking through-the-line.