Research conducted by the Radicati Group showed that corporate email traffic is substantial and on the rise: the average user sends 34 emails and receives 99 emails a day. At the same time, the average consumer is inundated with over 3000 messages a day from various media sources.
Archive | Marketing Tips
July 11, 2011
July 8, 2011
Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!
Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff
July 5, 2011
Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.
July 1, 2011
The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.
July 1, 2011
John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.
June 27, 2011
Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.
June 13, 2011
The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.
June 10, 2011
Those in marketing know that the rules change overnight. Many of today’s current practices didn’t exist a mere three years ago. A constantly connected society calls for marketing strategies that take this into account and marketing teams that are prepared to shift gears at a moment’s notice.
June 10, 2011
Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.
June 6, 2011
The Ninth Commandment insists that we tell the truth. And as ordinary citizens we try our best to do so. But what happens when we put on our marketing hats? In recent years, it seems as if the rules have been tossed out the window.
June 3, 2011
Small business owners, take heart! All across America, small businesses like yours are wrestling with the age old challenge – how to make a big marketing splash without drowning in debt. In addition to our best wishes, we offer you a Baker’s Dozen marketing ideas that are sure to help you pump up the volume without inflicting much pain in your checkbook.
May 27, 2011
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
May 27, 2011
Bringing 3-D design to a tablet device near you. Designer Joe Zeff first established himself in the print world, at venerable publications such as The New York Times and Time magazine, where he helped pioneer 3-D graphics for print using the same animation software James Cameron employed for Titanic.
May 23, 2011
Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions. That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power [...]
May 16, 2011
The QR code is more or less a two-dimensional bar code. The technology of QR codes is available to businesses of all sizes. They offer huge opportunities and have very little added costs to implement in a marketing campaign.