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Category: Marketing Tips

Solve Over-Budgeting and Other Problems with 3 Essential Event Planning Tips

Successful event planning requires a certain superstar individual who can think with both their right and left brain. It’s not easy being creative, organized, precise, practical, and adaptable at the same time, but these are essential skills for dealing with no-show vendors, catering disasters, weather issues, and all other unexpected crises that can occur before and during an event.…

Tips on Creating a Successful Event Marketing Print Campaign

Posters, mailers, and booklets are the holy-trinity of promotional print products for event marketers. They are each essential pieces in a successful event marketing campaign. You will need these products when promoting events such as concerts, club nights, and movie premieres. The most effective campaigns incorporate all three of these products in one united campaign.…

The 3 Ingredients of Successful Landing Page Headlines

The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.…

5 Films That Can Teach Us the Most About Marketing

Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.…

How to Avoid a Perfect Failure: 4 Tips From a Serial Entrepreneur

James Shiner, founder and CEO of Yelling Mule, prides himself on “shipping.” A serial entrepreneur with 10 ventures under his belt, James took many chances before launching Yelling Mule, a boutique website design company. As a successful entrepreneur, James offers new and upcoming businesses some sound advice on setting attainable goals and finding a work-life balance.…

Learn to Write Better Brand Headlines Using the Greatest Advertising Slogans of All Time!

We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.…

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