Archive | Marketing Tips

The Copy Question: Short VS Long

September 2, 2011

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It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.

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Tips & Bits #42: Advertising and the Archetype

August 29, 2011

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Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

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Tips & Bits #41: Measure Branded Search Volume

August 22, 2011

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For those who are looking for a method to measure branded search volume, here is a handy and FREE tip.

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A Standout Cross-Media Marketing Campaign

August 19, 2011

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Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.

Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.

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Tips & Bits #40: Crisis? What crisis?

August 15, 2011

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It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.

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How To Appraise Your Social-Media Community

August 12, 2011

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With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.

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Discover the Need for Non-Promotional Email Messages

August 12, 2011

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Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.

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Tips & Bits #39: Mom & Pop Strike Back

August 8, 2011

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So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

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Marketing in the Digital Age: Making the Most of Less on Twitter

August 5, 2011

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Talk about a paradox. Writing is hard. Writing less is even harder. A limit of 140 characters makes telling it like it is quite a challenge.

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Tips & Bits: How to Avoid a Social Media Meltdown

August 1, 2011

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The small business owner/operator has to wear a lot of hats these days. There are too many items on the TO DO list and not enough peeps! (As in ZERO staff!)

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How to Write a Press Release

July 29, 2011

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A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.

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Tips & Bits #37: The Quest for Customer Loyalty

July 25, 2011

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Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.

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A Crash Course In Content Marketing for The Curious

July 22, 2011

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Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.

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Tips & Bits #36: The DIY Way to Build Your Marketing Plan

July 18, 2011

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For those involved in the operation and growth of a small business, we present a Do It Yourselfer’s approach to Marketing Planning based on the same principles employed by large corporations with budgets that allow the work to be carried out by advertising agencies or marketing consultants.

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Marketing in the Digital Age: Everything You Need to Know About QR Codes But Were Afraid To Ask

July 15, 2011

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QR Codes continue to gain popularity and are being incorporated into more and more mobile marketing campaigns.

Here are the basics that will bring you up to speed and some of the finer points that will make you feel confident in discussing QR codes with other marketers.

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