Archive | Marketing Tips

Top 3 Print Products for Marketing your Photography Business

March 23, 2012

1 Comment

photography postcard

As the summer season nears, sending examples of photography work to clients and customers should be a no-brainer. Great imagery defines the photographer and sending people examples of this imagery is essential.

Continue reading...

Can Print Marketing & Digital Marketing Work Together?

February 14, 2012

3 Comments

print versus digital

In this brave new digital age it’s really easy to forget the importance of print marketing. As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. My own experiences in digital marketing reflect how [...]

Continue reading...

10 Tips for Creating your Brochure

January 31, 2012

14 Comments

brochure design

The impact of your brochure has to be immediate if it is going to capture the interest of the customer. You have to offer something valuable to the customer to make them look inside. Here’s 10 tips on creating a better brochure message and design.

Continue reading...

5 Steps to Designing your Business Card

January 24, 2012

3 Comments

minimal_creative _card

The business card is often one of the first things that non-professionals or design beginners will try to design themselves. Here’s 5 essential rules to consider before designing your business card.

Continue reading...

Build A 2012 Print Marketing Campaign You Can Be Proud Of

January 3, 2012

2 Comments

As the New Year is upon us it’s time to start thinking about crafting your 2012 marketing campaigns. Perhaps you are a photographer wanting to distribute flyers to newly engaged couples in an attempt to shoot their wedding. Or maybe you are a tax accountant attempting to create new brochures in an effort to get [...]

Continue reading...

Tips & Bits #48: The Four Bases of Homerun Copy

October 24, 2011

2 Comments

Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such a simple system, you won’t [...]

Continue reading...

Tips & Bits #47: Extreme Brand Makeovers

October 10, 2011

1 Comment

Tips & Bits #47: Extreme Brand Makeovers

Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.

Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.

Continue reading...

QR Codes Go Through (or at least on top of) The Roof

October 7, 2011

0 Comments

QR Codes Go Through (or at least on top of) The Roof

For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]

Continue reading...

The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

October 7, 2011

0 Comments

The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

Continue reading...

Testing: The Tool That Builds More Effective Marketing

September 30, 2011

0 Comments

Testing: The Tool That Builds More Effective Marketing

Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.

A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.

Continue reading...

Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

0 Comments

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

Continue reading...

Tips & Bits #45: How Clever Retailers “Prime” The Customer To Buy

September 19, 2011

0 Comments

Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.

Continue reading...

Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

September 12, 2011

0 Comments

Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

Continue reading...

Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium

September 9, 2011

0 Comments

An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.

Continue reading...

Tips & Bits #43: Building an Online Community

September 6, 2011

0 Comments

Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.

Continue reading...
Web Statistics