Category: Marketing Tips

Recently updated on February 1st, 2021 at 05:20 pm

There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”¹ So, I’ve been on a quest to improve my headline writing skills and here is some of what I’ve learned. I’m counting on you to post and let me know if my headline skills have, or have not, improved.

Recently updated on December 7th, 2010 at 02:05 pm

There’s been a lot of “Green” talk this year. And I think everyone can agree that consumers and businesses alike need to commit to making more ecologically positive choices. But if you’re a business, is going green expensive?

Recently updated on February 1st, 2021 at 05:09 pm

Your beverage menu is a direct statement about the kind of experience your customers can expect to have¹ at your establishment which makes menus a key marketing tool – and a key to increasing profits. Introducing a cocktail menu or redesigning an old one can lead to an instant increase in overall sales² and an effectively designed menu will increase earnings by guiding customers to order items you want them to buy – profitable items. So, how do you do this?