Recently updated on November 6th, 2017 at 09:47 pm

Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox.

No doubt you’ve done searches yourself by typing a word or words onto the search page and then looking at all those thousands of results. Because there are so many web pages on the Internet the goal is to get your site positioned toward the top of the search results list. So, how do you do this? With SEO and SEM.

Recently updated on December 10th, 2010 at 03:38 pm

There is no trick to deciding whether or not to market for Halloween. Halloween is a marketing scream coming in at a sweet 2.5 billion in sales, and candy is only around 1/3 of that.¹ This means Halloween is second only to Christmas for generating income.

It’s the third largest party occasion (behind New Year’s and Super Bowl)¹ and the 8th largest card-giving holiday.² So, to take your Halloween campaign from frightful to delightful, here are some resources and Halloween ideas – our tips and treats to you.

Recently updated on October 11th, 2017 at 10:07 pm

Ah, summer. Swimming pools, the beach, a nice cold drink on a sweltering day. No worries, right? Well, when the current economic times are combined with a potential summer slump, you might have a few marketing woes. To help turn your summer ROI from naught to a lot, here are 5 hot ideas.

Recently updated on April 4th, 2020 at 07:41 pm

These days, it seems like everyone is looking for creative ways to make money without spending it. Sounds impossible right? And we all know that email is a great way to get your message across to your clients, but not everyone knows there are some simple things you can do to build revenue without overspending your budget. If used correctly and sent to a well targeted audience, emails can be an effective low-budget way to generate revenue and build strong relationships with your customers. Here are five simple and effective ways to use email to make a profit.