Spend two hours telling a prospect every fact about your product—and he’ll forget 95% in 10 minutes. But tell him a story, and, 20 years later, he’ll repeat it to you word for word. – Marketing Profs, Bill Schley
Category: Marketing Tips
Infographics – creating an image that quickly portrays information. Whether you want an infographic for your site, blog, or elsewhere, there are lots of cool tools out there.
Though the basis of content marketing has been around for ages, its recent popularity as a marketing buzzword makes it seem all shiny and brand new. And if you’re feeling like your “old” skills aren’t quite shiny enough for the new era, here are some quick content marketing tips to give you a little polish.
Some people love analytics. And for others, analytics is a necessary evil. But no matter which side you fall on, businesses need some form of analytics to gather and organize data in order to know which of their marketing efforts are most effective. If the whole idea has your head spinning here are some basics for a firmer foundation.
Cross media promotions are a way for marketers to improve their ROI. Integrating print and digital media helps you create messages that are more relevant to the channel and promotes interactive relationship with customers.
Personal branding is all the rage, and we all know companies have a “brand.” But what does branding really mean? And what do you need to know to make sure you’re doing what you should be doing for your brand?