One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation […]
The Sheriff has to hit the social media dusty trail and won’t be able to see you every Thursday anymore. Yet with every sunset comes a sunrise. I’ll be here every couple of months to bring you the latest in Social Media resources, news and tips! Keep an eye out for The Social Media Sheriff […]
Enhancing your customers’ experience with mobile technology can improve their shopping experience and give you valued information to help you better know your customers. With mobile technology you can offer product searches, in-store navigation, digital shopping lists, coupons, and reviews.
Are you considering broadening your customer base? Going global? It is now possible for anyone, any company, to market globally. If you’re considering expanding into new countries or areas of the world, here are some basic tips, ideas, and mistakes to avoid.
The happiest of holidays to you and your family from the Sheriff! Don’t forget to post all your pictures, videos, status updates and locations this holiday season and keep the yuletide social media season alive!