Some people love analytics. And for others, analytics is a necessary evil. But no matter which side you fall on, businesses need some form of analytics to gather and organize data in order to know which of their marketing efforts are most effective. If the whole idea has your head spinning here are some basics […]
Cross media promotions are a way for marketers to improve their ROI. Integrating print and digital media helps you create messages that are more relevant to the channel and promotes interactive relationship with customers.
Everyone needs privacy. With the online social media world, that need seems to get dismissed simply by signing up. Take control back with these tips and bits that will keep your life in the eyes of the people you actually want to see it!
Personal branding is all the rage, and we all know companies have a “brand.” But what does branding really mean? And what do you need to know to make sure you’re doing what you should be doing for your brand?
Twitter is amazing. Do you know what the Twitter record is? Set New Year’s Eve in Japan, a total of 6,939 tweets per second just after the clock struck midnight. But Twitter is not just for increasing your reach and growing your subscriber base. It can also serve as fodder for some pretty comedic bits.
Information overload. We’re bombarded, bamboozled, or bored, by a never ending stream of too much of too much the same. You might have the greatest product since (fill in the blank with your favorite product here), but unless you get people to pay attention your business can still fail.