Archive | Marketing Tips

Tips on Creating a Successful Event Marketing Print Campaign

May 8, 2014

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Posters, mailers, and booklets are the holy-trinity of promotional print products for event marketers. They are each essential pieces in a successful event marketing campaign. You will need these products when promoting events such as concerts, club nights, and movie premieres. The most effective campaigns incorporate all three of these products in one united campaign.

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The 3 Ingredients of Successful Landing Page Headlines

April 15, 2014

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MailChimp Landing Page

The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.

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5 Films That Can Teach Us the Most About Marketing

March 25, 2014

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Glengarry Glen Ross Movie Poster

Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.

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10 Recent Marketing Campaigns That Set the Internet Ablaze!

February 25, 2014

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The world of viral marketing often starts at YouTube and ends with entire websites, Facebook pages, Twitter posts, Tumblr sites, apps, and other channels devoted to the love of these ideas and to the possibility of becoming popular on the backs of these ideas. This blog post covers 10 of the most recent Internet phenomenons that set the web ablaze in an eruption of shares and tweets.

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10 Graphic Design Résumé Examples That Could Get You Hired

February 19, 2014

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If you’re looking for a design gig, then take a leaf out of these graphic design résumés that show some serious thought and skill. The following examples are the kind of résumés that could get you hired, or at the very least, get your portfolio through the door!

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How to Avoid a Perfect Failure: 4 Tips From a Serial Entrepreneur

February 17, 2014

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James Shiner, founder and CEO of Yelling Mule, prides himself on “shipping.” A serial entrepreneur with 10 ventures under his belt, James took many chances before launching Yelling Mule, a boutique website design company. As a successful entrepreneur, James offers new and upcoming businesses some sound advice on setting attainable goals and finding a work-life balance.

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Learn to Write Better Brand Headlines Using the Greatest Advertising Slogans of All Time!

February 11, 2014

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once you pop you can't stop

We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.

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Before and After: How to Fix a Horrible Headline

February 4, 2014

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Obama Headline

Every day, we are bombarded with content from the blogs, newspapers, magazines, etc. With all of this content being shared, we have to be judicious about what to read and what to skip. And the things that help us decide more than anything else is the headline.

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It Still Needs Feeding! Facts About RSS Feed and Why We Should Still Use It!

January 30, 2014

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rss_feed_icon

As Google Reader subscription data (e.g. lists of followers, favorited items, notes, etc.) were ruthlessly deleted from Google servers, we were left with the question whether it was still worth keeping a feed burning? If Google had lost faith in it, why should we continue to use this tool that has valiantly served news, culture, and marketing bloggers for so many years?

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Logos that Convert! A Guide to Creating a More Modern Church Logo Design

January 28, 2014

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modern church logo

When it comes to websites, social media platforms, landing pages, and the necessary evils of page conversion and optimization, a churches image and brand has to resonate with new members and modern tastes. Whatever you think of this modern trend for less traditional religious imagery, there’s no denying how amazing these five church logo examples are, and how effective they are as modern branding studies.

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Rocking it In Real Estate! 8 of the Best Advertising Ideas for Realtors

January 21, 2014

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realtor direct mail flyers

To get the ahead of the real estate pack, it’s vital that you try out new real estate advertising ideas and listing concepts to see what works for your customers and what doesn’t. If you’re looking for marketing inspiration, then try out some of these advertising ideas. The only way that you can rock it in the real estate world is if you are bold enough to try new methods and test new strategies.

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The Tech Experts Have Spoken! Top Gadgets and Trends in 2014

January 14, 2014

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In this blog, we are going to explore the latest gadgets and gizmos that are going to make our lives so much easier and more exciting. After researching some of the Internet’s most popular tech sites and reacting to the tech experts’ personal predictions for 2014, I have come up with a list of tech projections for 2014 to get you all excited about the coming year:

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Copywriting Inspiration: 10 Places on the Web and Beyond!

January 9, 2014

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fearless flyer

Where do you get your writing ideas from? Hopefully, they come from deep within your noggin. However, the mind of a writer needs feeding and the following sites include some of the best writing ideas, packaging writing, creative writing prompts, and blog writing examples you’ll find anywhere.

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15 Marketing Insights That Inspired Us In 2013

January 2, 2014

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don schultz marketing qoutes

People in marketing, publicity, and social media have a lot to say. Some may argue that in fact they have TOO MUCH to say! But no matter what you feel about the media industry, you cannot deny that there are a heck of a lot of smart cookies that work in media! As a tribute to some of those insightful individuals, we have put together some of the best marketing tweets, quotes, and posts of 2013.

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A Beginner’s Guide to Self-Publishing and Promotion

November 26, 2013

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Bookcase

Over the past few years, the self-publishing industry has skyrocketed. In fact, there are now more books being self published than those that go through traditional publishing houses. And this is particularly good news for the unknown author, especially me, as I’m currently cowriting my first book, a men’s fashion how-to guide.

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