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Category: Marketing Tips

Small Business, Big Marketing

Recently updated on December 21st, 2010 at 07:13 pm

Great marketing does not have to cost an arm and a leg. If you’re a small business, it doesn’t matter whether you own a spa salon, are a religious organization, or run a scrapbook business, you have a lot on your plate. Chances are good you need watch expenses carefully and probably don’t have enough resources to hire a marketing firm.

What’s Next – 6 Sure-fire Tips to Get Your Creativity Flowing

Recently updated on November 6th, 2017 at 10:05 pm

Whether you’re a designer, copywriter, marketer, or anyone who has to create on a regular basis, keeping the creative flow going can often be a challenge. Everyone gets burned out and has to replenish. When you find yourself in need of a creative jumpstart, try out the tips below.

Tips for Segmentation 101

Recently updated on October 17th, 2017 at 10:06 pm

As the saying goes, you can’t please all of the people, all of the time. And this is certainly true in marketing. When you try and satisfy all of your customers’ needs with blanket marketing messages your success rate will certainly suffer. Enter segmentation.  According to Wikipedia, market segmentation is about dividing “the market into distinct groups who have distinct needs, wants, behavior or who might want different products and services.”  The idea, of course, is that improving your customer segmentation will improve the effectiveness of your marketing because you have the ability to better satisfy the various customer needs. Proper market segmentation can help with your ability to:

The Social Media Sheriff Rides Into Town

Recently updated on February 8th, 2021 at 08:14 pm

Yiiiheeehhaaa… The Social Media Sheriff is riding into town, here to give you the low-down on Social Media.  Y’all will find the latest news, resources, tips, ideas and as much good ol’ fashion rootin tootin social media fun that I can rustle up.  Together we’ll get a wrangle on the ever changing ways to make the most out of this here wild west Social Media world!

Quick and Quirky Holiday Marketing Ideas to Boost Sales

Recently updated on November 10th, 2017 at 07:34 pm

A little economic stress doesn’t mean you can’t have fun – and success – this holiday marketing season. When you’re developing your seasonal marketing plan for this year, think convenience and bargains for your customers. The economy has made some people a bit more stressed out than usual, so the easier you can make it for them to purchase from you, the better.

Local Marketing Could Be Your Answer

Recently updated on November 6th, 2017 at 11:24 pm

Marketing at a local level by reaching out to communities with targeted messages can be much more effective than trying to reach a broader customer base. Did you know that over 10 billion unique searches occur online each month in the U.S. and it’s estimated that about 40% of those are for local services businesses, and products?1 Here are some tips for tapping into your local market via your online presence.

8 Fun and Easy Email and Twitter Marketing Resources

Recently updated on November 6th, 2017 at 05:52 pm

Even if you consider yourself an email marketing or Twitter newbie, you’ll find these resources fun and easy to use. From creating more powerful call to action buttons for your email, to cleaning up your Twitter stream so it doesn’t drive you crazy, you’ll be good to go.