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Category: Marketing Tips

Using the Cross Media Marketing Advantage

Recently updated on November 2nd, 2017 at 07:14 pm

One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.

The Social Media Sheriff #12: Future of the Social Web, Infographics, Getting Better

Recently updated on November 16th, 2017 at 05:59 pm

The Sheriff has to hit the social media dusty trail and won’t be able to see you every Thursday anymore. Yet with every sunset comes a sunrise. I’ll be here every couple of months to bring you the latest in Social Media resources, news and tips! Keep an eye out for The Social Media Sheriff and he’ll keep an eye out on the Wild West World of Social Media!

Get to Know Your Customers with Mobile Technology

Recently updated on May 29th, 2020 at 04:37 pm

Enhancing your customers’ experience with mobile technology can improve their shopping experience and give you valued information to help you better know your customers. With mobile technology, you can offer product searches, in-store navigation, digital shopping lists, coupons, and reviews.

The White List #7: Tips for Improving your Email Copy

Recently updated on December 22nd, 2010 at 04:08 pm

When asked to write a weekly blog article I was skeptical. After all, I’m not the copy writer here at NDF. I have done some copy editing but beyond that it isn’t my main function here. So when I came across this article from Vertical Response with 13 tips to Improving Email Copy, I jumped on it and thought I would pass this along to you!

Why You Need to Know Your Customer

Recently updated on November 10th, 2017 at 11:51 pm

When you imagine who your target customer is, do you imagine someone very specific? Or do you feel that anyone with a beating heart is a potential customer?  For your marketing to be effective, it’s best to view your customer as someone specific because you need to know what they want, what they needs, and what solutions you offer to their problems.

Digital Age Marketing: 11 Website Usability Testing Tools

Recently updated on November 7th, 2017 at 12:29 am

Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face it, thorough testing can be a real pain. But here are some resources designed to make testing just a bit easier.

5 Tips for Copywriting Brilliance

Recently updated on November 6th, 2017 at 11:01 pm

Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.