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Category: Marketing Tips

Marketing In the Digital Age: A Short Course in Success for the Online Entrepreneur

With more and more people earning extra money or earning a living by selling online, the number of websites dedicated to this pursuit is still growing exponentially. With ebay being the granddaddy there are sites like etsy, zazzle, café press, and others that provide a wealth of handholding to a person who is just starting out. Here’s an easy to digest serving of sincerely implementable ideas that will help you emerge from the masses of sellers.

Tips & Bits #27: Loyalty Cards

Recently updated on October 16th, 2017 at 10:35 pm

Is your wallet or purse overflowing with loyalty cards? If you’re like most people, you probably buy many things over and over again. A growing number of marketers want you to keep coming back for more when the time comes for you to refill, restock or replenish your supply of whatever product or service (usually a commodity of some kind) you need.

The Customer Loyalty Card is the vehicle of choice for many – and primarily small – businesses. (The big companies usually opt for those plastic cards with a magnetic strip on it and call it a club. And they’ll provide you with a mini version for your keychain, too.)

Paper and Its Place In Your Marketing Mix

Recently updated on June 2nd, 2020 at 05:07 pm

Environmentally friendly          Global climate change             Landfill

Sustainable                              Eco-conscious                          Recycle

Carbon footprint                      Paperless office                        De-forestation

They are words we see in the news every day. Why? Because a growing number of people are concerned about the state of health of the global ecosystem in which we live.

Tips & Bits #24: Power of the Pamphlet

Recently updated on February 9th, 2021 at 08:04 pm

A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to be officially recognized as a pamphlet, UNESCO requires a publication (other than a periodical) to have “at least 5 but not more than 48 pages exclusive of the cover ;” a longer item is a book.

SEO Tips For 2011: Writing Optimized Title Tags

I’m a sucker for SEO talk. It’s pretty much my favorite thing. And I love it when I hear other SEOs make sweeping generalizations about SEO strategies and methods. For example, I recently overheard someone talking about title tags. Apparently, they should always contain the brand *and* be less than or equal to 70 characters. Sure. Okay. That is the general rule of thumb for title tags. But is it right for every website in every industry all of the time? I say “NO WAY!” Let me tell you why.