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Category: Marketing Tips

Marketing in the Digital Age: Everything You Need to Know About QR Codes But Were Afraid To Ask

QR Codes continue to gain popularity and are being incorporated into more and more mobile marketing campaigns.

Here are the basics that will bring you up to speed and some of the finer points that will make you feel confident in discussing QR codes with other marketers.…

The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden

Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!

Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff

Tips & Bits #33: Low-Budget Advertising Tactics for Small Businesses

Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.…

Copy Chat: Humor in Advertising

Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.

Copy Chat: A Lesson From Legend Claude C. Hopkins

Recently updated on October 18th, 2017 at 12:00 am

As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!

Tips & Bits #30: Survey Says… Tips for Creating Effective Customer Satisfaction Surveys

Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions.

That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power & Associates to orchestrate an exhaustive study, you may not have the funds or the time.

Lucky for you—we are going to pass along some useful tips on how you can get this valuable information. By gaining insight into your customer’s wants and needs, you can make business and marketing decisions with greater confidence.