So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.
A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.
Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.
More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.
For those involved in the operation and growth of a small business, we present a Do It Yourselfer’s approach to Marketing Planning based on the same principles employed by large corporations with budgets that allow the work to be carried out by advertising agencies or marketing consultants.
QR Codes continue to gain popularity and are being incorporated into more and more mobile marketing campaigns.
Here are the basics that will bring you up to speed and some of the finer points that will make you feel confident in discussing QR codes with other marketers.