It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.
Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.
Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.
It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.
Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.
With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.