For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the […]
Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.
Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.
Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.
Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.
A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.
Do you know exactly what makes your company, business, product, or service interesting, compelling and different?
Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.
Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.
An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.
Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.