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Category: Marketing Tips

3 Business Card Branding Tips

Recently updated on November 6th, 2017 at 05:40 am

1. Let Your Logo Have the Spotlight

Business cards are small, but don’t be afraid to make your logo big! One great way to increase brand awareness with business cards is to make the front of your card dedicated to showcasing your logo like the examples below. If you have a great logo design, let your logo become the card design. Add a neutral colored background that also creates contrast behind your logo. Lastly, add some padding/space around all sides of the logo so it does not feel too cramped.

Online Brand Management Today

Recently updated on November 6th, 2017 at 09:30 pm

Seth Godin, marketing icon, and all around interesting guy writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from what they saw on television ads or heard on the news. Now, however, what a company says about itself is only a very small piece of the branding puzzle. And it doesn’t matter if you’re a one-person graphic design business or have 100 employees. Today, anyone connecting via social networking sites, blogs, and other social media sites, can have a major impact. But, there are some things you can control and influence.1

How to Add Value to Your Fold Over Business Cards

Recently updated on October 19th, 2017 at 11:16 pm

Introducing a New NextDayFlyers’ Product – the Fold Over Business Card!

We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 things to consider putting on your business card. With a fold over business card, you still need to decide on basic information to put on your business cards. However, with a folded business card you have twice the space as a regular card, which gives you the opportunity to add more value. More value means your customers are more likely to keep the card for future reference. Here are some value-add ideas for your folding business card.

How to Put the Social into the S of Your SEO

Recently updated on November 6th, 2017 at 07:09 pm

Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.

Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing

Recently updated on May 16th, 2017 at 12:47 am

Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” Maybe you’re a divorce attorney? “Dump the one you loved, to make room for your real love.” I’m only half kidding.

The point is, romance is in the eye of the beholder so don’t limit your message. Here are your Valentine’s tips for a comprehensive marketing campaign no matter what your product or service.

Is Your Website’s Value Proposition Doomed to Failure?

Recently updated on November 6th, 2017 at 07:50 pm

How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing.

All that fancy footwork merely serves as a distraction, rendering your value proposition DOA and effectively buried; never to be heard from again. Take a look at this simple example from Marketingprofs.com:

5 Free Marketing Tips to Increase the Visibility of your Business

Recently updated on November 5th, 2017 at 09:45 am

What’s Next?. This month’s topic “Successful Marketing Ideas to Increase the Visibility of Your Business” comes from David Keane. Congratulations David! He just won a credit for 250 free business cards.

Wouldn’t it be great if we all had hefty budgets to help us increase the visibility of our business? Well, maybe next year. In the meantime, here are some ideas you may not have thought about that have worked for others. Many of them fall under the category of public relations – more important than ever in the current social marketing climate. And these ideas won’t cost you money, just an investment of your time.

Cutting Edge Marketing: Using Custom DVDs and CDs

Recently updated on November 6th, 2017 at 12:00 am

Creating a stand-out brand experience for your company is getting harder. The competition is worldwide and at the click of a mouse, potential customers can compare benefits, prices, and find out what kind of experience previous customers have had. Nowhere to run, nowhere to hide. This means it’s more important than ever to go that extra distance in your marketing. So, to create unique marketing tools to distribute to your clientele, here are some ideas for using custom CDs and DVDs.