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Category: Marketing Tips

Quick and Quirky Holiday Marketing Ideas to Boost Sales

Recently updated on November 10th, 2017 at 07:34 pm

A little economic stress doesn’t mean you can’t have fun – and success – this holiday marketing season. When you’re developing your seasonal marketing plan for this year, think convenience and bargains for your customers. The economy has made some people a bit more stressed out than usual, so the easier you can make it for them to purchase from you, the better.

Local Marketing Could Be Your Answer

Recently updated on November 6th, 2017 at 11:24 pm

Marketing at a local level by reaching out to communities with targeted messages can be much more effective than trying to reach a broader customer base. Did you know that over 10 billion unique searches occur online each month in the U.S. and it’s estimated that about 40% of those are for local services businesses, and products?1 Here are some tips for tapping into your local market via your online presence.

8 Fun and Easy Email and Twitter Marketing Resources

Recently updated on November 6th, 2017 at 05:52 pm

Even if you consider yourself an email marketing or Twitter newbie, you’ll find these resources fun and easy to use. From creating more powerful call to action buttons for your email, to cleaning up your Twitter stream so it doesn’t drive you crazy, you’ll be good to go.

Holidays 2010 – Are You Ready?

Recently updated on December 20th, 2010 at 05:39 pm

Google research shows that consumers are feeling pretty good about the upcoming 2010 holiday season and at this point last year 44% of consumers had already started their holiday shopping.1 It does seem that the push for holiday sales comes earlier each year, and you may not be personally thrilled to see Christmas ornaments for sale before you’ve even had your last summer BBQ. However, if you’re running a business, online or off, don’t delay getting your holiday campaigns going because when those early shoppers start shopping, you want to be there for them.

Getting Started with Social Media

Recently updated on November 6th, 2017 at 07:57 pm

How can social media help you? Social media helps you build an online community, or as Seth Godin would put it, a tribe. Social media channels give you the opportunity to ask for opinions, converse, invite, share, and contribute. It also helps create avenues for avid customers to help spread the word about your awesome products and services. It can be overwhelming though, so where do you begin?

Direct Mail Strategies for Today

Recently updated on December 20th, 2010 at 05:16 pm

Direct mail strategies not only still work, but when combined with your online efforts, can make for some very powerful marketing. A Channel Preference Study by Exact Target showed that direct mail influences 76% of Internet users to purchase a product or service online.1 So, here are some tips for creating effective direct mail strategies for today’s online driven world.

Your Brand Building on Twitter

Recently updated on February 8th, 2021 at 08:09 pm

To effectively build your brand support on Twitter, it’s important to remember that social media is all about multi-directional conversations, not about one-way blasting. So, think of it like being on an elevator. What would you want to say about you, or your company, as part of the conversation, knowing that your listener has the capacity to hit the door-open button if you get too self-centered? Here are some guidelines for brand building on Twitter.