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Category: Marketing Tips

Why You Need to Know Your Customer

Recently updated on November 10th, 2017 at 11:51 pm

When you imagine who your target customer is, do you imagine someone very specific? Or do you feel that anyone with a beating heart is a potential customer?  For your marketing to be effective, it’s best to view your customer as someone specific because you need to know what they want, what they needs, and what solutions you offer to their problems.

Small Business, Big Marketing

Recently updated on December 21st, 2010 at 07:13 pm

Great marketing does not have to cost an arm and a leg. If you’re a small business, it doesn’t matter whether you own a spa salon, are a religious organization, or run a scrapbook business, you have a lot on your plate. Chances are good you need watch expenses carefully and probably don’t have enough resources to hire a marketing firm.

What’s Next – 6 Sure-fire Tips to Get Your Creativity Flowing

Recently updated on November 6th, 2017 at 10:05 pm

Whether you’re a designer, copywriter, marketer, or anyone who has to create on a regular basis, keeping the creative flow going can often be a challenge. Everyone gets burned out and has to replenish. When you find yourself in need of a creative jumpstart, try out the tips below.

Tips for Segmentation 101

Recently updated on October 17th, 2017 at 10:06 pm

As the saying goes, you can’t please all of the people, all of the time. And this is certainly true in marketing. When you try and satisfy all of your customers’ needs with blanket marketing messages your success rate will certainly suffer. Enter segmentation.  According to Wikipedia, market segmentation is about dividing “the market into distinct groups who have distinct needs, wants, behavior or who might want different products and services.”  The idea, of course, is that improving your customer segmentation will improve the effectiveness of your marketing because you have the ability to better satisfy the various customer needs. Proper market segmentation can help with your ability to:

The Social Media Sheriff Rides Into Town

Recently updated on February 8th, 2021 at 08:14 pm

Yiiiheeehhaaa… The Social Media Sheriff is riding into town, here to give you the low-down on Social Media.  Y’all will find the latest news, resources, tips, ideas and as much good ol’ fashion rootin tootin social media fun that I can rustle up.  Together we’ll get a wrangle on the ever changing ways to make the most out of this here wild west Social Media world!