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Category: Marketing Tips

Web Page Marketing: Getting Familiar with SEO and SEM Basics

Recently updated on November 6th, 2017 at 09:47 pm

Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox.

No doubt you’ve done searches yourself by typing a word or words onto the search page and then looking at all those thousands of results. Because there are so many web pages on the Internet the goal is to get your site positioned toward the top of the search results list. So, how do you do this? With SEO and SEM.

Halloween Marketing Ideas: Go from Frightful to Delightful

Recently updated on December 10th, 2010 at 03:38 pm

There is no trick to deciding whether or not to market for Halloween. Halloween is a marketing scream coming in at a sweet 2.5 billion in sales, and candy is only around 1/3 of that.1 This means Halloween is second only to Christmas for generating income.

It’s the third largest party occasion (behind New Year’s and Super Bowl)1 and the 8th largest card-giving holiday.2 So, to take your Halloween campaign from frightful to delightful, here are some resources and Halloween ideas – our tips and treats to you.

5 Hot Ideas to Take your Summer Marketing from Fizzle to Sizzle

Recently updated on October 11th, 2017 at 10:07 pm

Ah, summer. Swimming pools, the beach, a nice cold drink on a sweltering day. No worries, right? Well, when the current economic times are combined with a potential summer slump, you might have a few marketing woes. To help turn your summer ROI from naught to a lot, here are 5 hot ideas.

Does Your Company have the Vision for Growth?

Recently updated on February 1st, 2021 at 05:21 pm

Creating Mission and Vision Statements

Have you asked yourself lately where your company will be five or more years from now? Knowing what you want your company’s future to look like is crucial for growth1 and vital for effective business planning. After all, if you don’t know where you’re going you won’t know which choices you need to make to get there. Like any goal, it’s not enough just to think about it; you need to write out the steps and make them measurable.

5 Low-Budget Ways to Build Revenue with Email Marketing

Recently updated on April 4th, 2020 at 07:41 pm

These days, it seems like everyone is looking for creative ways to make money without spending it. Sounds impossible right? And we all know that email is a great way to get your message across to your clients, but not everyone knows there are some simple things you can do to build revenue without overspending your budget. If used correctly and sent to a well targeted audience, emails can be an effective low-budget way to generate revenue and build strong relationships with your customers. Here are five simple and effective ways to use email to make a profit.

Are Your Headlines Bad? Find out

Recently updated on February 1st, 2021 at 05:20 pm

There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”1 So, I’ve been on a quest to improve my headline writing skills and here is some of what I’ve learned. I’m counting on you to post and let me know if my headline skills have, or have not, improved.

Finding the Best Email Service Provider (ESP), 5 Things you should know

Recently updated on April 4th, 2020 at 07:36 pm

(Article 2: Email marketing for beginners)

An Email Service Provider is what you want when you need a service for email marketing. Basically, you control your account and they do the “heavy lifting.”1 Choosing an Email Service Provider (ESP) is a little like shopping around for a house – you should look for one that suits your particular needs and budget.

Learning Styles in the Workplace: Why you should care

Recently updated on April 4th, 2020 at 07:25 pm

What is Learning Style?

How do you prefer to learn? Do you like to read marketing blogs? Listen to lectures on management techniques? Process what your boss said while taking your morning walk? Learning styles relate to how you process new information and knowing your style and the style of others can improve your communication skills and productivity! There are a lot of theories out there, but like all things pertaining to the human brain, it’s complex and there is no one right answer. What we do know with relative certainty is that we all have different ways we prefer to learn and that we are a combination of “styles.” That said, let’s look at the three most common styles and some tips on interacting with them in the workplace.